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    § Sector — Labelling

    Accessible labelling that levels up the product experience.

    With NaviLens codes, the pack becomes an information point that's clear, accessible and extended via phone. A way to enrich product use without cluttering the design.

    Talk to our brand team See customer stories
    Kellogg's cereal box with NaviLens code for accessible labelling
    Already on packs from leading international brands
    12×
    Farther than a QR code
    42
    Languages with audio output
    <1s
    Detection time
    160°
    Code capture angle

    Accessible packaging

    Brands already integrating NaviLens into their packaging

    Food, CPG, health and personal care: real projects that prove accessible packaging can be deployed at scale.

    Logo of Coca-Cola
    Logo of Nestlé
    Logo of P&G
    Logo of Sanofi

    § Why NaviLens on labelling

    The pack as a gateway to accessible information

    • 01

      Accessible product identification on shelf

      Blind and low-vision shoppers can locate, identify and tell products apart quickly and independently. With a single scan, the pack delivers an inclusive experience that benefits every consumer.

    • 02

      Product information without crowding the pack

      Nutrition, allergens, usage instructions, languages, promos – NaviLens is a gateway to unlimited information without overloading the pack or compromising your brand identity.

    • 03

      Connected labelling for every SKU

      Each code turns the pack – whatever its size or material – into a direct channel with the consumer, letting the brand enrich the experience before, during and after purchase.

    § How we roll it out

    From design to accessible labelling

    A simple process that fits into your production chain without stopping lines or switching suppliers. Ready for your next print run.

    1. 01

      Assessment

      We review your product portfolio, your labelling and your accessibility or connected-labelling goals.

      1–2 weeks

    2. 02

      Design & integration

      We adapt the code to each pack format without compromising your brand identity. We prepare the accessible content.

      2–4 weeks

    3. 03

      Production

      The codes slot into your existing print workflow. No machinery changes, no line stops.

      Your next print run

    4. 04

      Measure

      Dashboard of scans, languages, most-checked products and accessibility impact. We iterate with you.

      Ongoing

    § What you can include

    Accessible and updatable information on every pack

    Turn your labelling into a live, updatable, accessible-to-everyone communication channel.

    • Nutrition and allergen information
    • Usage and preparation instructions
    • Promos and exclusive content
    • Traceability and product origin
    • Automatic multilingual support
    • Custom content – anything you need

    § Featured story

    Kellogg's · in partnership with RNIB

    Kellogg's: accessible labelling across an entire cereal range

    After a world-first pilot on Coco Pops with the Royal National Institute of Blind People, Kellogg's confirmed the rollout of NaviLens codes across all cereal boxes: ingredients, allergens and nutrition info accessible from any phone for blind and low-vision shoppers.

    View case Press release · Kellogg's ↗ (opens in a new tab)
    Coco Pops box with printed NaviLens code being read from the phone of a blind shopper World-first · UK

    § In their own words — Labelling

    What brands integrating NaviLens on pack are saying.

    § Success stories

    Brands already using accessible labelling with NaviLens

    Each card is a product whose packaging already speaks 42 languages thanks to NaviLens. A sample of the brands already including it on their packs.

    § NaviLens on packaging

    Identify products and access their information without seeing them.

    A quick look at how NaviLens codes printed on packaging allow a blind or low-vision person to recognise the product, read ingredients and expiration date independently, scanning with their phone from any angle.

    Watch on YouTube (opens in a new tab)

    § Compliance

    Labelling accessibility: requirements and best practices

    Accessible labelling helps more people understand product information on equal terms. NaviLens adds an accessible digital layer to the pack to expand ingredients, allergens, instructions and warnings, without replacing the mandatory information that must appear on the packaging.

    • UK food law

      Food information and the 14 allergens

      Assimilated Regulation (EU) No 1169/2011 and the Food Information Regulations in each UK nation set what must appear on pack, including the 14 allergens that must be emphasised in the ingredients list. NaviLens replaces none of it: it makes the very same content readable aloud for shoppers who can’t read the print.

    • Natasha's Law

      UK allergen labelling

      The UK's Food Information Amendment – Natasha's Law – made full ingredient and allergen labelling mandatory on prepacked-for-direct-sale food. NaviLens gives blind and partially sighted shoppers voice access to exactly that information.

    • RNIB · medicines

      Why brands are moving now

      RNIB has worked with Kellogg’s, Coca-Cola and P&G to put NaviLens on pack in UK shops. For medicines, the Human Medicines Regulations 2012 already require the product name in braille on the packaging and the leaflet in formats suitable for blind and partially sighted people on request – the same need, one step further along the shelf.

    § FAQ

    Frequently asked questions about accessible labelling

    Ingredients, allergens, nutrition information, instructions for use, warnings, traceability, promotions, videos, brand content and any additional information the brand wants to provide.

    NaviLens can be integrated into different packaging formats, sizes and materials. Before deployment, the design and print are validated to ensure correct detection on each product.

    No. The code adapts to the brand's design and visual identity, integrating into the packaging without crowding it or replacing mandatory information.

    No. The codes are incorporated into the existing printing flow, with no machinery changes or line stoppages.

    Yes. You can start with a pilot and then extend the solution to full ranges, product families, markets or packaging formats.

    The consumer detects the code with their phone and receives the information immediately, with voice reading and content available in 42 languages.

    Yes. The digital information linked to the code can be updated without modifying or reprinting the pack.

    The cost depends on the number of SKUs, markets, languages and project scope. NaviLens can propose an initial pilot and a scalable rollout by range or product.

    § Let's talk

    Let's make your next print run accessible

    Tell us your product range, formats and markets. We'll design a deployment integrated into your next printing cycle.

    Contact us hello@navilens.com