§ Sector — Labeling
Accessible labeling that levels up the product experience.
With NaviLens codes, the pack becomes an information point that's clear, accessible and extended via phone. A way to enrich product use without cluttering the design.
- 12×
- Farther than a QR code
- 42
- Languages with audio output
- <1s
- Detection time
- 160°
- Code capture angle
Accessible packaging
Brands already integrating NaviLens into their packaging
Food, CPG, health and personal care: real projects that prove accessible packaging can be deployed at scale.
§ Why NaviLens on labeling
The pack as a gateway to accessible information
- 01
Accessible product identification on shelf
Blind and low-vision shoppers can locate, identify and tell products apart quickly and independently. With a single scan, the pack delivers an inclusive experience that benefits every consumer.
- 02
Product information without crowding the pack
Nutrition, allergens, usage instructions, languages, promos—NaviLens is a gateway to unlimited information without overloading the pack or compromising your brand identity.
- 03
Connected labeling for every SKU
Each code turns the pack—whatever its size or material—into a direct channel with the consumer, letting the brand enrich the experience before, during and after purchase.
§ How we roll it out
From design to accessible labeling
A simple process that fits into your production chain without stopping lines or switching suppliers. Ready for your next print run.
- 01
Assessment
We review your product portfolio, your labeling and your accessibility or connected-labeling goals.
1–2 weeks
- 02
Design & integration
We adapt the code to each pack format without compromising your brand identity. We prepare the accessible content.
2–4 weeks
- 03
Production
The codes slot into your existing print workflow. No machinery changes, no line stops.
Your next print run
- 04
Measure
Dashboard of scans, languages, most-checked products and accessibility impact. We iterate with you.
Ongoing
§ What you can include
Accessible and updatable information on every pack
Turn your labeling into a live, updatable, accessible-to-everyone communication channel.
- Nutrition and allergen information
- Usage and preparation instructions
- Promos and exclusive content
- Traceability and product origin
- Automatic multilingual support
- Custom content—anything you need
§ Featured story
Kellogg's · in partnership with RNIB
Kellogg's: accessible labeling across an entire cereal range
After a world-first pilot on Coco Pops with the Royal National Institute of Blind People, Kellogg's confirmed the rollout of NaviLens codes across all cereal boxes: ingredients, allergens and nutrition info accessible from any phone for blind and low-vision shoppers.
§ In their own words — Labeling
What brands integrating NaviLens on pack are saying.
- ManchesterOriginal quote in English
This trial with Kellogg's has raised the bar in inclusive and accessible packaging design — allowing people with low or no vision to locate a product on the shelf and access all information about it completely independently for the very first time.
Marc Powell
Strategic Accessibility Lead · RNIB
- LondonOriginal quote in English
As we continue to make our drinks available and accessible to everyone, we are extremely pleased to partner with RNIB to support blind and partially sighted people find out more information about Coca-Cola and the options available to them on shelf.
Laura Moon
Senior Brand Manager · Coca-Cola Great Britain
- GatwickOriginal quote in English
The addition of NaviLens to our packs is the first time this has been done globally in the infant nutrition category. The breadth of the technology means visually impaired parents can independently choose, find, and understand all the on-pack information they need.
Vicky Woods
Managing Director · Nestlé Nutrition UK & Ireland
§ Success stories
Brands already using accessible labeling with NaviLens
Each card is a product whose packaging already speaks 42 languages thanks to NaviLens. A sample of the brands already including it on their packs.
Alpen
No Added Sugar Muesli
Always Discreet
Sensitive Bladder · Long
Ariel
All-in-1 Pods · Ecoclic
Aunt Bessie's
Yorkshires · Mash · Parsnips
Bakers (Purina)
Meaty Meals · Small Dog
Bimbo
Pan de Molde 50-50 · Entenmann's
Cheez-It
Snap'd · Double Cheese
Chicago Town
Original Deep Dish · Pepperoni
§ NaviLens on packaging
Identify products and access their information without seeing them.
A quick look at how NaviLens codes printed on packaging allow a blind or low-vision person to recognize the product, read ingredients and expiration date independently, scanning with their phone from any angle.
§ Compliance
Labeling accessibility: requirements and best practices
Accessible labeling helps more people understand product information on equal terms. NaviLens adds an accessible digital layer to the pack to expand ingredients, allergens, instructions and warnings, without replacing the mandatory information that must appear on the packaging.
- FDA / FALCPA
US food labeling and the 9 major allergens
21 CFR Part 101 sets what must appear on pack, and FALCPA—expanded by the FASTER Act, which added sesame as the ninth major allergen in January 2023—governs allergen declaration. NaviLens replaces none of it: it makes the very same content readable aloud for shoppers who can't read the print.
- Natasha's Law
UK allergen labeling
The UK's Food Information Amendment—Natasha's Law—made full ingredient and allergen labeling mandatory on prepacked-for-direct-sale food. NaviLens gives blind and partially sighted shoppers voice access to exactly that information.
- Accessible Rx labels
Why brands are moving now
The Access Board's best practices for accessible prescription labels, the ACB settlements with the major US pharmacy chains and California's accessible-label rule turned talking labels from a courtesy into an expectation—and retailers are extending that expectation upstream to suppliers. NaviLens is already on shelf with Kellogg's, P&G, Coca-Cola and Nestlé.
§ FAQ
Frequently asked questions about accessible labeling
§ Let's talk
Let's make your next print run accessible
Tell us your product range, formats and markets. We'll design a deployment integrated into your next printing cycle.