Skip to content

    § Sector — Retail · Stores & shopping centres

    Retail accessibility for independent shopping

    NaviLens improves accessibility in supermarkets, fashion and electronics stores, pharmacies and shopping centres. It gives more independence to blind and low-vision customers and lets you roll out the solution at scale across the network, with no store closures.

    Talk to our retail team See customer stories
    Walmart aisles with accessible NaviLens signage above each section
    Live at Tesco and leading grocers — accessible product info at the shelf
    12×
    Farther than a QR code
    42
    Languages with audio output
    <1s
    Detection time
    160°
    Code capture angle
    Trusted byWalmartTescoCarrefourKellogg'sEl Corte Inglés

    § Why NaviLens in stores

    Accessible information at every shelf and aisle.

    • 01

      Independent shopping without relying on staff

      Helps blind and low-vision customers orient themselves, locate products and access relevant information during their shopping journey.

    • 02

      Accessible product information at the shelf

      Surfaces product info, ingredients, allergens, instructions and digital content right at the shelf, in each customer's language.

    • 03

      Scalable and measurable rollout

      Deploy with no construction and no store closures, and check usage metrics by store, section, language and scan point.

    § How we roll it out

    From a single store to an accessible chain.

    An agile process – no store closures and no signage overhaul. One store live in 1–2 weeks.

    1. 01

      Store discovery

      We map the store or shopping centre with you: layout, shelving, shopper journeys, current signage and key product categories.

      1–3 days

    2. 02

      Design with your brand

      We define where codes live – entrances, aisles, shelves, checkout, fitting rooms, toilets – and how they fit your retail design and brand guidelines.

      3–5 days

    3. 03

      Install without closing

      We produce and install the codes with no construction, no wiring and no impact on store hours. Ready to scale across your whole fleet.

      1–2 days per store

    4. 04

      Retail-grade analytics

      Check usage metrics by store, section, language and scan point. Identify the products and zones with the most interest to support customer-experience, visual-merchandising and continuous-improvement decisions.

      Ongoing

    § Featured story

    Walmart · accessible aisle signage rollout

    Inside Walmart: aisle signage any shopper can read.

    Walmart is rolling out NaviLens across stores so blind and low-vision customers can locate sections, find products and check details on their own. Codes go on top-aisle signs and category headers – no construction, no extra hardware – readable from across the aisle.

    View case
    Walmart aisle end-cap with a NaviLens code above the section sign Live · United States

    § In their own words — Retail

    What retailers running with NaviLens are saying.

    • BrusselsOriginal quote in French

      On estime qu'en Belgique, 1 personne sur 1.000 est aveugle et qu'1 sur 100 est malvoyante. Faire ses courses de façon autonome est souvent un grand défi pour ces personnes. Avec ce projet pilote, Carrefour met en place à Auderghem des solutions concrètes pour rendre le magasin accessible.

      Geoffroy Gersdorff

      CEO · Carrefour Belgium

      Carrefour Auderghem — accessible supermarket Newsroom Carrefour Belgique · May 2024 (opens in a new tab)
    • Boadilla del MonteOriginal quote in Spanish

      Carrefour ha lanzado un nuevo concepto de tienda con el objetivo de mejorar la accesibilidad y la experiencia de compra de las personas con discapacidad, en colaboración con Ilunion. La nueva tienda incorpora elementos como planos táctiles con braille, sistemas de orientación y señalización accesible para garantizar la autonomía de todos los clientes.

      Carrefour España

      Accessible store concept · partnership with Ilunion (ONCE Social Group)

      Carrefour Market Boadilla — accessible supermarket infoRETAIL · Accessible store launch (opens in a new tab)
    • Dallas-Fort WorthOriginal quote in English

      As it continues to bolster accessibility, Walmart is now offering the wayfinding service entirely free to customers… helping her over those hurdles is Walmart's new pilot program… that connects members of the blind and low vision community with sighted interpreters who communicate visual information in real time.

      Walmart Corporate

      Press release · “Shopping Solo: Walmart and Aira Offer Greater Freedom to Blind Customers”

      Walmart — accessible aisles with NaviLens corporate.walmart.com · 3 Dec 2024 (opens in a new tab)
    Live captions

    Real story · Strongbow × NaviLens

    How a blind shopper picks the right four-pack on her own.

    Strongbow added NaviLens codes to its packaging so customers with low vision can scan, identify the variant and confirm the format without asking for help — at the shelf, in seconds.

    Featuring Lucy Edwards (opens in a new tab) · #BlindNotBrokenWatch on Facebook (opens in a new tab)

    § Compliance

    Retail accessibility regulations

    Retail accessibility covers access to information, wayfinding, digital channels and the in-store experience. NaviLens improves customer independence as part of a broader accessibility strategy.

    • Equality Act 2010

      Shops as service providers

      Shops are service providers under the Equality Act 2010, with an anticipatory duty to make reasonable adjustments, including giving information in an accessible format (section 20(6)). NaviLens adds an accessible in-store information layer – aisles, shelves, checkout and self-service – alongside your physical adjustments.

    • WCAG 2.2 AA

      The digital benchmark

      WCAG 2.2 AA is the standard UK law sets for public sector websites and apps, and the benchmark accessibility audits of retailers use. NaviLens content is delivered through the shopper’s own phone, using the screen reader and text size they already rely on.

    • European Accessibility Act

      Selling into the EU

      Since 28 June 2025 the European Accessibility Act has applied to e-commerce and other consumer services offered in EU member states, including by UK retailers that sell there. The in-store information layer and your digital channels can follow the same standard.

    § What you can include

    Contextual information at every point.

    Each NaviLens code becomes an accessible, updatable, multilingual information point.

    • Wayfinding to aisles, sections and products
    • Product info: price, size, allergens, ingredients
    • Floor-to-floor navigation in shopping centres
    • Promos, deals and new arrivals at the shelf
    • Multilingual info for international shoppers
    • Custom content – anything you need

    § FAQ

    What retailers usually ask us.

    Yes. NaviLens adapts to grocery, apparel, shopping malls, electronics, pharmacies, eyewear and any retail format.

    No. The codes are stickers or integrate into your existing signage and fixtures. No wiring, no power, no impact on store hours.

    Absolutely. Same system, content adaptable per store, centrally managed from the platform. Built to scale to chains and franchises.

    It helps, but the duty is yours, not the product’s: no technology discharges it on its own. Shops are service providers under the Equality Act 2010, and section 20 requires reasonable steps to give information in an accessible format. NaviLens covers the in-store information layer – aisles, shelves, checkout, self-service – and complements your digital accessibility on web and mobile.

    Section location, price, product info, ingredients, allergens, sizing, deals, recipes, videos, instructions – any content that helps people shop better.

    With the NaviLens or NaviLens GO app. They point the camera at the code – no focusing needed – and get the information in 42 languages, by voice if they have accessibility enabled on their phone.

    Yes. All content is dynamic: update prices, promos or text from the platform without touching the physical code.

    It depends on store format and number of locations. After a first meeting, we deliver a fixed proposal per store and per fleet.

    § Let's talk

    How many stores do you have?

    We'll design a scalable rollout plan, with no construction, tailored to your stores' operations.

    Contact us hello@navilens.com