Skip to content

    § Sector — Retail · Stores & shopping centers

    Retail accessibility for independent shopping

    NaviLens improves accessibility in supermarkets, fashion and electronics stores, pharmacies and shopping centers. It gives more independence to blind and low-vision customers and lets you roll out the solution at scale across the network, with no store closures.

    Talk to our retail team See customer stories
    Walmart aisles with accessible NaviLens signage above each section
    Live across Walmart and leading grocers — accessible product info at the shelf
    12×
    Farther than a QR code
    42
    Languages with audio output
    <1s
    Detection time
    160°
    Code capture angle
    Trusted byWalmartTescoCarrefourKellogg'sEl Corte Inglés

    § Why NaviLens in stores

    Accessible information at every shelf and aisle.

    • 01

      Independent shopping without relying on staff

      Helps blind and low-vision customers orient themselves, locate products and access relevant information during their shopping journey.

    • 02

      Accessible product information at the shelf

      Surfaces product info, ingredients, allergens, instructions and digital content right at the shelf, in each customer's language.

    • 03

      Scalable and measurable rollout

      Deploy with no construction and no store closures, and check usage metrics by store, section, language and scan point.

    § How we roll it out

    From a single store to an accessible chain.

    An agile process—no store closures and no signage overhaul. One store live in 1–2 weeks.

    1. 01

      Store discovery

      We map the store or shopping center with you: layout, shelving, shopper journeys, current signage and key product categories.

      1–3 days

    2. 02

      Design with your brand

      We define where codes live—entrances, aisles, shelves, checkout, fitting rooms, restrooms—and how they fit your retail design and brand guidelines.

      3–5 days

    3. 03

      Install without closing

      We produce and install the codes with no construction, no wiring and no impact on store hours. Ready to scale across your whole fleet.

      1–2 days per store

    4. 04

      Retail-grade analytics

      Check usage metrics by store, section, language and scan point. Identify the products and zones with the most interest to support customer-experience, visual-merchandising and continuous-improvement decisions.

      Ongoing

    § Featured story

    Walmart · accessible aisle signage rollout

    Inside Walmart: aisle signage any shopper can read.

    Walmart is rolling out NaviLens across stores so blind and low-vision customers can locate sections, find products and check details on their own. Codes go on top-aisle signs and category headers—no construction, no extra hardware—readable from across the aisle.

    View case
    Walmart aisle end-cap with a NaviLens code above the section sign Live · United States

    § In their own words — Retail

    What retailers running with NaviLens are saying.

    Live captions

    Real story · Strongbow × NaviLens

    How a blind shopper picks the right four-pack on her own.

    Strongbow added NaviLens codes to its packaging so customers with low vision can scan, identify the variant and confirm the format without asking for help — at the shelf, in seconds.

    Featuring Lucy Edwards · #BlindNotBrokenWatch on Facebook

    § Compliance

    Retail accessibility regulations

    Retail accessibility covers access to information, wayfinding, digital channels and the in-store experience. NaviLens improves customer independence as part of a broader accessibility strategy.

    • ADA Title III

      Americans with Disabilities Act

      Stores are places of public accommodation under ADA Title III, which requires removing barriers to goods and services. NaviLens adds an accessible in-store information layer—aisles, shelves, checkout and self-service—alongside your built-environment compliance.

    • Section 508 / WCAG

      Section 508 and WCAG 2.2 AA

      Digital accessibility lawsuits against retailers keep rising, and WCAG 2.2 AA is the benchmark courts and settlements point to. NaviLens content is delivered through the shopper's own phone, using the screen reader and text sizing they already rely on.

    • State law

      California, New York and beyond

      California's Unruh Civil Rights Act carries a statutory minimum of $4,000 per violation, which is why so much accessibility litigation is filed there; New York's State and City Human Rights Laws add their own exposure. Both reach the in-store experience, not just the website.

    § What you can include

    Contextual information at every point.

    Each NaviLens code becomes an accessible, updatable, multilingual information point.

    • Wayfinding to aisles, sections and products
    • Product info: price, size, allergens, ingredients
    • Floor-to-floor navigation in shopping centers
    • Promos, deals and new arrivals at the shelf
    • Multilingual info for international shoppers
    • Custom content—anything you need

    § FAQ

    What retailers usually ask us.

    Yes. NaviLens adapts to grocery, apparel, shopping malls, electronics, pharmacies, eyewear and any retail format.

    No. The codes are stickers or integrate into your existing signage and fixtures. No wiring, no power, no impact on store hours.

    Absolutely. Same system, content adaptable per store, centrally managed from the platform. Built to scale to chains and franchises.

    Yes. Retail stores are public accommodations under ADA Title III, and digital accessibility lawsuits against retailers have surged. NaviLens covers the in-store information layer—aisles, shelves, checkout, self-service—and complements your digital accessibility on web and mobile.

    Section location, price, product info, ingredients, allergens, sizing, deals, recipes, videos, instructions—any content that helps people shop better.

    With the NaviLens or NaviLens GO app. They point the camera at the code—no focusing needed—and get the information in 42 languages, by voice if they have accessibility enabled on their phone.

    Yes. All content is dynamic: update prices, promos or text from the platform without touching the physical code.

    It depends on store format and number of locations. After a first meeting, we deliver a fixed proposal per store and per fleet.

    § Let's talk

    How many stores do you have?

    We'll design a scalable rollout plan, with no construction, tailored to your stores' operations.

    Contact us hello@navilens.com