Case study · Águilas, Murcia
Águilas — a town
that tells itself out loud.
How Águilas City Council turned its heritage sites, squares and monuments into an accessible, multilingual tourist network thanks to NaviLens.
Águilas
Murcia · Costa Cálida
Tourist Info
Municipal NaviLens network
42
Languages with audio description
1st
Tourist town in Murcia with municipal NaviLens
The client
Águilas City Council
Tourist Office
Águilas is a coastal town in the Region of Murcia, with a living historic centre, 18th-century monuments, a centennial Casino and intense tourist activity year-round.
Its Tourist Office decided to go beyond brochures and classic QR codes: turn each heritage site into an accessible information point capable of serving multiple languages and people with low vision.
The Council launched a tourist route for people with visual impairment using NaviLens codes. The rollout is part of the “Discover Águilas” Tourism Sustainability Plan (Next Generation EU) and was reinforced in July 2025 — La Verdad: “Águilas positions itself as a destination prioritising inclusion” — and in August/December 2025 with complementary tactile models.
§ The challenge
Every monument that speaks to its visitor.
- 01
Heritage scattered across the city
Castillo de San Juan, Casino, Iglesia de San José, RENFE locomotive, squares and historic buildings: Águilas had a lot to tell, but the information was buried in brochures and signs not everyone can read.
- 02
International visitors and residents with disabilities
A coastal town receives tourists from all over Europe each summer and a large senior population. A common, multilingual, accessible information layer was needed for people with low vision.
- 03
No construction work, no technical project
The Council had to roll out the network on its own, adding buildings little by little, without redoing existing tourist signage.
§ The solution
A tourist network
read out loud.
Águilas City Council integrated NaviLens codes at its main tourist landmarks: Castillo de San Juan, Casino, Iglesia de San José, the RENFE 130-2124 locomotive and partner businesses such as Ibercaja.
Visitors point their phone several metres away and receive, in their own language, the history and practical info of each point by voice.
§ Timeline
From a pilot in the historic centre to a municipal network.
- 2022
Initial rollout
Águilas City Council integrates NaviLens codes at key monuments and buildings in the historic centre: Castillo de San Juan, Casino, Iglesia de San José and RENFE 130-2124.
- Retail
Private sector joins in
Businesses such as the Ibercaja office in Águilas join the network, proving tourist accessibility also benefits local commerce.
- 2024
Tourist Info poles
Tourist Info poles with NaviLens codes are deployed in squares and green areas to guide visitors across the city in their language.
§ What they said
“Este código es el 99 de un total de 200 que se van a instalar en distintos puntos del municipio. Se trata, en definitiva, de hacer uso de las nuevas tecnologías para hacer más inclusivos nuestros recursos.”
“Agradecemos al Ayuntamiento y a las técnicos de la Oficina de Turismo el haber ofrecido la posibilidad de incorporar este código al cuartel; algo que sin duda servirá para acercar aún más la Guardia Civil al ciudadano.”
§ Results
A tourist town for everyone.
Multipoint
Network spread across monuments, squares and shops
€0
In extra digital infrastructure for visitors
1
Replicable model for coastal and tourist towns
“You point your phone at the monument and the city starts telling its story, in your language. That's the new Águilas tourist office.”
§ And your destination?
Your destination can also guide in 42 languages.
Tell us about your routes, offices, monuments or galleries. We’ll show you how NaviLens would make your offer accessible —with comparable cases.
