Packaging · Fashion & apparel
Accessible clothing labels for a more inclusive fashion experience
Give every customer the independence to identify garments and access essential product information, from the shop floor to the wardrobe at home. NaviLens turns clothing labels and hangtags into accessible, multilingual information points.
- 12×
- Farther than a QR code
- 42
- Languages with audio output
- <1s
- Detection time
- 160°
- Code capture angle
The challenge
Fashion labels should work for every customer
For many blind and low-vision people, identifying a garment independently can be difficult. Size, colour, fabric composition, care instructions and product details are often presented in small print that is hard or impossible to access.
NaviLens adds an accessible digital layer to clothing labels and hangtags, helping fashion brands make essential garment information easier to discover and understand without changing the product experience for other customers.
Traditional garment label
- Small printed text
- Limited accessible information
- Difficult to identify independently
- Information may be lost after purchase
NaviLens-enabled garment label
- Detectable with a smartphone
- Audio and multilingual content
- Accessible product information on demand
- Useful in store and at home
Fashion in action
Inditex is making garment information more accessible
The Inditex group is integrating NaviLens into garment hangtags across its brands, giving customers with visual impairments a way to identify clothing, access product details and shop with more autonomy.
§ Real case — Fashion retail
Independent shopping in a fashion store, garment by garment.
A customer walks through a fashion store and uses NaviLens to identify garments on hangtags — style, size, colour and price — pointing the phone from a distance, without precise aiming, with audio read-out in their preferred language.
In-store demo
Accessible product identification for independent shopping
Customer journey
From the rail to the wardrobe
- 01
Find and identify garments in store
Help customers recognise garments, distinguish styles and access product information independently while shopping.
- 02
Access the details that matter
Provide size, colour, composition, care instructions, fit guidance, product references and sustainability information in accessible formats.
- 03
Recognise garments again at home
A NaviLens-enabled label keeps working after purchase, helping customers identify and understand clothing long after leaving the store.
What a label can carry
Everything a garment label can say — and more
A physical garment label can carry much more than printed text. NaviLens connects it to accessible, multilingual and updateable information without adding clutter to the design.
- Garment name and style
- Colour and size
- Fabric composition
- Care and washing instructions
- Fit and product details
- Product reference or SKU
- Price and current promotions
- Audio information
- Multiple languages
- Sustainability information
- Traceability information
- Styling guidance
- Campaign or collection content
- Live, updateable digital information
Physical label. Digital accessibility layer. No clutter.
Benefits
Built for fashion brands, retail teams and customers
- For customers
Independent shopping and clearer garment information
Help people identify clothing, understand care instructions and access essential details without relying on another person.
- For brands
A more inclusive fashion experience without compromising design
Integrate accessible information into garment labels and hangtags while protecting brand identity, visual standards and premium presentation.
- For operations
Designed to fit existing labeling workflows
NaviLens can be integrated into existing label, hangtag and print processes without requiring new machinery or a complete production-line redesign.
How it works
Designed for your next collection
A practical, four-step path from range review to production, sized to fit existing labeling workflows.
- 01
Review
Review garment ranges, label formats and the information customers need.
- 02
Integrate
Adapt NaviLens codes to garment labels, hangtags and relevant product formats.
- 03
Launch
Integrate into existing print, labeling and production workflows.
- 04
Learn
Measure scans, languages and the information customers access most.
FAQ
Frequently asked questions about accessible fashion labels
Get in touch
Make every garment easier to understand
Tell us about your collections, labeling formats and accessibility goals. We will help you design an accessible garment-labeling experience that fits your brand and production workflow.