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    Sectors · Tourism & culture · Destinations & heritage

    From the tourist office to the monument, street by street — in 42 languages.

    From Benidorm —first smart tourism destination with NaviLens in the old town, beaches and taxis— to Alicante (Santa Bárbara, Postiguet, Tabarca), Cartagena (Roman Theatre and Via Augusta), Cieza-Siyâsa, Águilas, Pamplona (cathedral, San Fermín, Camino), Vigo, Bombarral and Expo Dubai 2020 / Osaka 2025. NaviLens markers make heritage audible for blind tourists, seniors, families and international visitors.

    Let's talk about your destination See deployments
    Access door to Pamplona Cathedral with a NaviLens code next to the price panel, accessibility for pilgrims on the Way of St. James
    Pamplona Cathedral · NaviLens on the Way of St. James
    1st DTI
    Benidorm — first Smart Tourism Destination with NaviLens
    42 languages
    Voice readout automatically in the visitor's language
    +30 m
    Reading distance, no need to focus the camera
    0 works
    Stickers and ceramic plaques over existing signage
    Destinations, cities & heritage using NaviLensVisit Benidorm · DTITurismo Alicante · Santa Bárbara, Postiguet, TabarcaCartagena · Roman TheatreCartagena · Via AugustaCieza · SiyâsaÁguilas

    § The destination challenge

    Streets that tell stories, silent signs.

    An old town, an archaeological route, an urban beach or a monument are particularly demanding environments for tourists with visual impairment, seniors, families with children or international visitors: signs in one language, panels seen from afar, stairs, viewpoints… and very little 24/7 staff.

    Plaça dels Armadors in Benidorm with the anchor, a ceramic plaque and a NaviLens marker on a column
    • 01 Challenge

      Street, monument and viewpoint signs are in one or two languages. International visitors —the majority— don't understand what they're seeing.

      Each NaviLens marker reads aloud the place name, its history and nearby services in the visitor's phone language, automatically, in 42 languages.

    • 02 Challenge

      Blind and low-vision people can't enjoy heritage like everyone else: distant panels, small print, panoramic views and isolated tactile models.

      Markers are detected at +30 m without focusing. They trigger audio description of the monument or view, connect to the tactile model and read the official tourist QR.

    • 03 Challenge

      The destination has tourist office, beaches, monuments, urban bus and taxi run by different entities. The visitor experience breaks.

      One NaviLens app stitches office, beaches, monuments, bus and taxi. Benidorm and Pamplona already deploy a complete accessible ring this way.

    • 04 Challenge

      Beach signs with sea state, flags and services are not accessible to blind people, seniors or non-Spanish speakers.

      Benidorm pioneers Spain's coast: NaviLens markers on beaches read sea state, flags, lifeguard and accessible services in real time.

    § How it rolls out

    From pilot to the whole destination.

    The NaviLens team works alongside the destination from the audit with the tourism/accessibility department to the training of the tourist office, taxis, buses and heritage managers.

    1. 01

      Destination audit

      Walkthrough with your tourism team across old town, tourist office, monuments, viewpoints, beaches and public transport.

      Weeks 1-2

    2. 02

      Heritage design

      NaviLens ceramic plaques, vinyls and lecterns to the destination brand book. Designed to fit protected historic centres.

      Weeks 3-4

    3. 03

      Pilot route or monument

      Rollout in a flagship route (Benidorm old town, Cartagena Roman Theatre, Pamplona cathedral & old town) with press, local association and tourist office.

      Weeks 5-6

    4. 04

      Destination ring

      Extension to beaches, viewpoints, taxis, buses and tourist offices. Benidorm links old town, beaches and taxi under the same accessible umbrella.

      Weeks 7-12

    5. 05

      Routes, events & promotion

      Themed routes (Via Augusta, Camino de Santiago, San Fermín, Holy Week), international Expos and one-off events, with usage metrics and international press.

      Weeks 13-24

    § Flagship case

    Benidorm · Smart Tourism Destination · Old town, beaches and taxis

    Benidorm, the first smart tourism destination told street by street in 42 languages.

    The City of Benidorm —pioneer of Spain's Smart Tourism Destinations network— deploys NaviLens on ceramic plaques in the old town, squares, viewpoints and monuments so any visitor can hear the heritage in 42 languages. In 2025 it became the first municipality on the Spanish coast to bring NaviLens to its beaches, voicing sea state, flags, lifeguard service and accessible points. The local taxi has incorporated markers on the fare panel, closing a unique accessible ring: tourist office, old town, beaches and taxi under the same app.

    Read the Benidorm case
    Benidorm Tourist Info office on Martínez Oriola with NaviLens marker Smart Tourism Destination · pioneer

    § Deployments across destinations & heritage

    Accessible destinations and heritage with NaviLens.

    Blind tourists, seniors, families with children and international visitors detect NaviLens markers from the tourist office to the monument, beach or viewpoint, with accessible information in 42 languages.

    Looking for a museum-specific solution? Discover museum accessibility with NaviLens.

    § What the destination says

    Voices from the street.

    § Connected destination

    Before and after the visit, the whole ecosystem is accessible too.

    The destination doesn't start at the monument: it starts at the airport, continues on the taxi, the hotel and the restaurant. These nodes stitch the whole tourism chain under the same NaviLens app.

    Access door to Pamplona Cathedral with NaviLens marker
    Postiguet beach access with accessible totem and NaviLens marker
    Lift of Santa Bárbara Castle in Alicante with NaviLens marker
    Virtual tour corridor of Cartagena Roman Theatre with NaviLens marker
    Faro de Moncloa viewpoint railing in Madrid with aerial map and NaviLens marker
    «Rota dos Gigantes» sign at Buddha Eden, Bombarral, with NaviLens marker

    § Benefits by profile

    One code, every visitor.

    Visual impairment

    Heritage you can hear

    Audio description of monument, view, tactile model and tourist office. From +30 m, no focusing, no waiting for a guide.

    International tourism

    The destination in your language

    42 automatic languages from the phone. Designed for destinations with intense international flow like Benidorm, Alicante or Pamplona.

    City Hall & DMO

    Zero works, milestone rollout

    Ceramic plaques, vinyls and lecterns over existing signage. Compatible with protected historic centres. Rollout by route, by beach or by full destination.

    § Frequently asked questions

    Rollout in tourism destinations · all the common questions.

    A QR requires focusing at 10-20 cm, impossible for a blind person and uncomfortable for seniors or visitors in motion. NaviLens markers are detected under 100 ms from over 30 metres, in motion, without aiming the camera, in 42 languages. The technology chosen by Benidorm, Alicante or Pamplona for their heritage.

    Yes. Benidorm uses traditional ceramic plaques with the NaviLens marker integrated in street naming. Pamplona, Cartagena and Alicante combine heritage lecterns, discreet vinyls and integrated plaques compatible with cultural-heritage regulations.

    Yes. Benidorm pioneers it on the Spanish coast with beach markers reading sea state and flags. Faro de Moncloa uses it at Madrid's viewpoint. Vigo integrates it in smart urban furniture (HALO).

    Between 6 and 12 weeks for a pilot route or monument. Benidorm and Pamplona rolled out the entire destination ring in under a year.

    Yes. NaviLens vinyls and ceramic plaques are designed for outdoors, intense sun, salt and daily cleaning, key in destinations like Benidorm, Águilas or Tabarca.

    Yes. Murcia uses it in Holy Week and the Nativity Scene, Pamplona at the San Fermín bull-run and the Camino, Cartagena at the Via Augusta, Valencia at the Fallas, and Expo Dubai and Osaka throughout their pavilions.

    Yes. NaviLens GO offers simplified visual information, pictograms and high-contrast reading, useful for elderly visitors, people with dyslexia or those learning the destination's language.

    § Bring NaviLens to your destination

    Let's talk about your destination.

    Audit, pilot and rollout supported from the Murcia team, alongside your tourism and accessibility area. No construction works — a pilot up and running in just weeks.

    Talk to our team Send an email

    We reply within 48 working hours. If you'd rather have a call, mention it in the form and we'll propose a slot the same week.