Case study · Alicante, Spain
Alicante Tourism — the city
that tells its own story.
How Alicante's Tourism Board made its Tourist Info network, the old-town squares and the Santa Bárbara Castle lift accessible with NaviLens in 42 languages.
Alicante Tourism
Tourism Department · City Council
Urban network
Tourist Info offices, monuments and Castle lift
42
Languages with voice readout
Tourism Quality
SICTED Tourism Quality Commitment
The client
Alicante Municipal
Tourism Board
Alicante Tourism runs the Tourist Info office network, old-town signage and access points to the city's main landmarks, such as Santa Bárbara Castle. It holds the SICTED Tourism Quality Commitment seal.
Its goal: that any visitor —international tourist, elderly person, person with low vision or a cognitive disability— can find their way and understand the city without relying on fixed panels or on the local language.
§ The challenge
A tourist city for everyone, in any language.
- 01
A tourist city without language barriers
Alicante welcomes millions of international visitors every year. Tourist Info offices and monument signage had to be readable aloud in any language, including for people with low vision.
- 02
Living information on monuments and squares
Plaça la Santíssima Faç, access to Santa Bárbara Castle, Tourist Info posts: every point needed to tell its story, list nearby services and opening hours without depending on fixed panels.
- 03
Real accessibility for travellers with disabilities
Santa Bárbara Castle lift, Tourist Info offices, capacity rules and post-COVID safety: critical information that had to reach everyone, including those who can't get close enough to read it.
§ The solution
NaviLens at every
Tourist Info.
Every Tourist Info post and office carries a NaviLens code next to the blue panel. The app detects it from several metres away and reads out the location, services and nearby points of interest.
At Plaça la Santíssima Faç it describes the relic and nearby museums; at the Santa Bárbara Castle lift it announces whether it's open or closed; and at the main office it covers opening hours, access and notices.
§ The network
From the old town to Santa Bárbara Castle.
§ Timeline
From a single tourism office to an accessible urban network.
- 2020
NaviLens across the Tourist Info network and Postiguet
Alicante's Tourism Board, led by deputy mayor Mari Carmen Sánchez, installs NaviLens codes at Tourist Info offices, old-town information posts, access points to Santa Bárbara Castle and the 13 entrances to Postiguet beach.
- Apr 2026
Approved by City Cabinet: Old Town
Alicante's City Cabinet approves rolling out NaviLens tags across the Old Town at no cost to the City Council, extending the network already running at El Postiguet.
- Model
An inclusive tourist city
Alicante consolidates a replicable accessible tourist-wayfinding model that connects the beach, the castle, the old town, Tabarca and the Tourist Info offices.
§ What they said
What the Tourism Board said.
“La instalación de la tecnología NaviLens ha convertido a El Postiguet en la primera playa inteligente del país, con información escrita o locutada en 42 idiomas. Con estas nuevas etiquetas en todo el casco histórico eliminaremos las barreras lingüísticas y dirigiremos Alicante hacia una Smart City inclusiva y accesible para todos.”
§ Results
A city anyone can explore.
100%
Of the main Tourist Info offices signed
42
Languages for international visitors
1
Official Tourism Quality Commitment backed
"A tourist destination is only high quality if every visitor —in any language and with any ability— can understand it at first glance."
§ And your destination?
Your destination can also guide in 42 languages.
Tell us about your routes, offices, monuments or galleries. We’ll show you how NaviLens would make your offer accessible —with comparable cases.
