Consumer goods & FMCG
From the breakfast aisle to the bathroom cabinet, everyday products carry information that not every customer can access easily. NaviLens adds an accessible digital layer to consumer packaging, helping people identify products, understand key details and shop more independently.
Accessible packaging
Food, FMCG, health and personal care: real projects that prove accessible packaging can be deployed at scale.
The challenge
Consumer products compete for attention on crowded shelves, behind freezer doors, inside bathroom cabinets and across busy homes. Product names, variants, formats, allergens, instructions and warnings are often presented in small print or in visual systems that make similar products difficult to tell apart independently.
NaviLens adds an accessible route to product information without changing the role of essential printed packaging.
Help shoppers locate and identify a product, even when shelves contain similar-looking packs, variants or sizes.
Support clearer product recognition across colours, fragrances, flavours, sizes, formats and product families.
Make selected product information easier to access in formats that work beyond small printed text.
Three anchor categories, one repeatable accessible-information model — designed to grow with your portfolio.
Food & drink
Help shoppers recognise products, distinguish flavours and formats, and access information such as ingredients, allergens, nutrition, preparation and recycling.
Approved brand examplesKellanova · Pringles · Coca-Cola · Müller · Weetabix · Alpen · Aunt Bessie's · Chicago Town · Quorn · Bimbo
Beauty & personal care
Help customers distinguish product variants, formats and routines while accessing selected product information such as how to use, precautions, ingredients and pack details.
Approved brand examplesPantene · NIVEA · got2b · Always Discreet
Home & family care
Help people choose the right size, format, unit count and product variant across everyday household, baby-care, hygiene and home-care categories.
Approved brand examplesPampers · all free clear · Foxy · Plenty · Bakers · Purina
Built beyond the pilot
Accessible packaging creates more value when it moves beyond a single campaign or SKU. NaviLens helps brands define a repeatable approach that can expand across product lines, categories and markets.
Accessible packaging deployed across cereals and snacks.
Accessible information integrated into the dairy and chilled-product range.
A portfolio approach across personal care, home care and laundry products.
Last verified · November 2025
The most effective accessible-packaging programmes begin with a practical priority, then establish a repeatable approach across packs, content and markets.
Identify a priority category, product family or shopper journey where product recognition and information access matter most.
Define placement, content, languages, ownership and approval workflows that can be applied across related SKUs.
Use the same accessibility logic across new product lines, packaging formats and regional portfolios while adapting to local requirements.
Accessible packaging becomes more valuable when customers find the same experience across the products they buy every week.
The accessible information layer can be tailored to the category, the product and the customer journey.
Food & drink
Beauty & personal care
Home & family care
Physical packaging. Accessible product information. One connected experience.
§ Success stories
Each card is a product whose packaging already speaks 42 languages thanks to NaviLens. A sample of the brands already including it on their packs.
Food→No Added Sugar Muesli
Hygiene→Sensitive Bladder · Long
Home→All-in-1 Pods · Ecoclic
Food→Yorkshires · Mash · Parsnips
Pets→Meaty Meals · Small Dog
Food→Pan de Molde 50-50 · Entenmann's
Snacks→Snap'd · Double Cheese
Food→Original Deep Dish · Pepperoni
A connected packaging programme can help teams understand which products are scanned, which information is most useful and which language journeys customers choose.
Understand which product formats and categories generate the most accessible-information activity.
See which approved content customers access most often, such as allergens, usage guidance or product details.
Understand language preferences across markets and product ranges.
Reporting and analytics should be configured according to the organisation's privacy, consent and data-governance requirements. NaviLens does not identify or profile individual customers.
§ Let's talk
Tell us about your product categories, pack formats, markets and accessibility goals. Our team will help you identify the strongest starting point and design a rollout approach that can scale across your portfolio.