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    United Kingdom · Packaging

    Nappies that say out loud what's inside.

    Procter & Gamble extends its accessible packaging program with NaviLens to Pampers Premium Protection Pants in the UK. Size, absorbency, weight range and directions, all audible from your phone.

    Pack of Pampers Premium Protection Nappy Pants Size 5 with NaviLens code.
    1st
    Global diaper brand with NaviLens on pack
    Size 5
    Initial rollout on Premium Protection Pants
    ~2 M
    People with sight loss in the UK
    ≤10 ft
    Code detection distance

    Pampers · P&G × NaviLens

    Pampers is P&G's world-leading diaper brand, sold in 100+ countries. Premium Protection Pants is its pull-up range for crawling and walking babies.

    The project is part of P&G's accessible-packaging strategy led by Sumaira Latif (Company Accessibility Lead). After Herbal Essences (tactile bottle markers), Olay, Always Discreet (NaviLens, April 2023) and Ariel All-in-1 Pods, P&G brings NaviLens to baby care.

    • 01

      Picking the right size

      Nappies are sorted by size (1–7) based on baby weight. Getting it wrong means leaks, discomfort or returning the pack. Size info on flexible plastic is genuinely hard to read.

    • 02

      Variant and absorbency

      Premium Protection · Premium Protection Pants · Baby-Dry · Harmonie… telling variants with similar graphics apart is complex without sight.

    • 03

      Baby care without help

      Blind parents want to choose, buy and change a diaper with independence. NaviLens gives direct access to information without asking for help in store or at home.

    The NaviLens code is printed directly on the pack in a visible area that respects Pampers' design. NaviLens and NaviLens GO apps detect it from several yards without aiming, and read out product, size, weight range, unit count and directions.

    The rollout is part of P&G's accessibility program, which had already brought NaviLens to Always Discreet (adult incontinence) and Ariel All-in-1 Pods (laundry pods). Pampers extends that logic to a particularly sensitive category: everyday baby care.

    “As a blind mum, I want to know I'm picking the right size and the right product for my baby. Accessible packaging is not a nice-to-have — it's about dignity in the everyday.”
    Sumaira Latif · Company Accessibility Lead · P&G
    AbilityNet · TechShare Pro ↗
    1. 2021

      P&G opens the door to NaviLens

      Sumaira Latif (P&G), Javier Pita (NaviLens) and Marc Powell (RNIB) present P&G's accessible-packaging roadmap at TechShare Pro.

    2. Apr 2023

      Always Discreet × NaviLens

      First P&G product with NaviLens on pack in the UK.

    3. 2024 →

      Extension to Pampers

      NaviLens reaches Premium Protection Pants nappies in the UK, consolidating P&G's accessible-packaging program.

    • ★
      First global diaper brand with NaviLens
    • UK
      Nationwide retail coverage
    • +1
      New category added to NaviLens (baby care)
    • P&G
      Consolidated accessibility program

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