United Kingdom · Packaging

Nappies that say out loud what's inside.

Procter & Gamble extends its accessible packaging programme with NaviLens to Pampers Premium Protection Pants in the UK. Size, absorbency, weight range and directions, all audible from your phone.

Pack of Pampers Premium Protection Nappy Pants Size 5 with NaviLens code.

1st: Global nappy brand with NaviLens on pack
Size 5: Initial rollout on Premium Protection Pants
~2 M: People with sight loss in the UK
≤3 m: Code detection distance

Pampers · P&G × NaviLens

Pampers is P&G's world-leading nappy brand, sold in 100+ countries. Premium Protection Pants is its pull-up range for crawling and walking babies.

The project is part of P&G's accessible-packaging strategy led by Sumaira Latif (Company Accessibility Lead). After Herbal Essences (tactile bottle markers), Olay, Always Discreet (NaviLens, April 2023) and Ariel All-in-1 Pods, P&G brings NaviLens to baby care.

01
Picking the right size
Nappies are sorted by size (1–7) based on baby weight. Getting it wrong means leaks, discomfort or returning the pack. Size info on flexible plastic is genuinely hard to read.
02
Variant and absorbency
Premium Protection · Premium Protection Pants · Baby-Dry · Harmonie… telling variants with similar graphics apart is complex without sight.
03
Baby care without help
Blind parents want to choose, buy and change a nappy with autonomy. NaviLens gives direct access to information without asking for help in store or at home.

The NaviLens code is printed directly on the pack in a visible area that respects Pampers' design. NaviLens and NaviLens GO apps detect it from several metres without aiming, and read out product, size, weight range, unit count and directions.

The rollout is part of P&G's accessibility programme, which had already brought NaviLens to Always Discreet (adult incontinence) and Ariel All-in-1 Pods (laundry pods). Pampers extends that logic to a particularly sensitive category: everyday baby care.

“As a blind mum, I want to know I'm picking the right size and the right product for my baby. Accessible packaging is not a nice-to-have — it's about dignity in the everyday.”

Sumaira Latif · Company Accessibility Lead · P&G
AbilityNet · TechShare Pro ↗

2021
P&G opens the door to NaviLens
Sumaira Latif (P&G), Javier Pita (NaviLens) and Marc Powell (RNIB) present P&G's accessible-packaging roadmap at TechShare Pro.
Apr 2023
Always Discreet × NaviLens
First P&G product with NaviLens on pack in the UK.
2024 →
Extension to Pampers
NaviLens reaches Premium Protection Pants nappies in the UK, consolidating P&G's accessible-packaging programme.