Spain · Global rollout · Since June 2026

Inditex — the fashion label that reads itself.

From 1 June 2026, Inditex is rolling out a new accessible labelling system on its garments: a NaviLens code added next to the QR on the label lets blind and low-vision customers listen to the product's key information from their own phone, in the language it is set to.

Inditex garment hang tag with a NaviLens code next to the usual QR

8 brands

Every brand in the Inditex group

Jun 2026

Global rollout begins

42 languages

Voice read-out on the customer's phone

SS 2027

Collection that completes the rollout

The client

Inditex · accessible labels across every brand

Inditex is one of the largest fashion groups in the world, with eight brands — Zara, Bershka, Pull&Bear, Stradivarius, Lefties, Oysho, Zara Home and Massimo Dutti — a presence in more than 200 markets and over 5,000 physical stores.

The group has a long-standing commitment to inclusion: at the end of 2025 it had 3,339 people with disabilities across its office, store, logistics and factory teams, and all of its online stores are accessible for people with visual impairments. This new labelling brings that same accessibility to the physical garment.

§ The challenge

01
One label for everyone
Size, composition, price, care, country of origin… The physical label packs critical information into a tiny footprint. For a blind or low-vision person, it is effectively invisible without help.
02
Autonomous shopping in store
The goal was that any customer could get the garment's essential information — description, colour, size and price — from their own phone, while looking at it, without having to ask for assistance.
03
One single system across the whole group
Eight brands, hundreds of millions of garments per season and a global supply chain. The accessible solution had to be a single one, fit into the existing labelling process and roll out simultaneously across every market.

Close-up of an Inditex label with a NaviLens code next to the usual QR

§ The solution

Inditex has added a NaviLens code on its garment labels, next to the QR that was already there. The code replaces nothing: it coexists with the QR and with the usual visual information, and adds an accessibility layer for anyone who needs it.

With the NaviLens app on their phone, customers don't need to aim precisely: the code is detected from several metres away, at an angle and in motion. Once detected, the phone reads the product information — description, colour, size and price — out loud, in the language the device is set to.

The project has been developed in collaboration with Grupo Social ONCE, whose involvement was key to validating and refining the real in-store shopping experience with blind and low-vision users.

§ Timeline

1 Jun 2026
Production starts
The first garments with the new accessible labelling begin production. During the transition, both new and previous label formats coexist in stores.
Summer–autumn 2026
Simultaneous rollout across every brand
The new labelling extends progressively and simultaneously worldwide and across every commercial brand in the group, integrated into the existing global labelling processes.
Late 2026
Phase two · sewn-in inner labels
The same technology is added to the sewn-in inner labels of the garments, so that blind and low-vision people can more easily identify their clothes at home and hear the composition and care/washing instructions.
SS 2027
Rollout completed
The new accessible labelling system is completed with the Spring/Summer 2027 collection.

§ On the ground