Hangtags
Next to the commercial hangtag QR (brand, online product page, price), NanoLens acts as its accessible doorway: same hangtag, same information, now findable from a distance.
NanoLens Technology
The QR on your label, finally accessible.
An ultra-compact code that makes the QR already on your label findable and usable — without sight.
WHAT NANOLENS IS
NanoLens is the accessible layer of the QR on your label. A tiny code printed next to the QR that the NaviLens app detects from a distance, with no need to focus. Once detected, it locates the adjacent QR and delivers its content in an accessible format: read aloud, in the user's language, with high contrast and large text.
- Ultra-compact: fits where the QR already lives
- Does not replace the QR — makes it findable
- Same QR content, delivered accessibly
The challenge
The QR already holds the information. The problem is finding it.
Label QRs pack a lot of useful information — product page, materials, traceability, multilingual content — but they require seeing the code, knowing where it is and lining up the phone precisely. For blind and low-vision customers, that first step is the barrier.
NanoLens solves exactly that step: a code designed to be detected from several meters away, with no focus needed, to guide the user to the QR and deliver its content accessibly.
What NanoLens adds
The ultra-compact way to make your QR accessible.
Finds the QR from a distance
NanoLens is detected from several meters and without focus. Users just point the camera roughly toward the product; the app confirms a code is there and guides them to it.
Reuses the QR's content
NanoLens doesn't duplicate information: it points to the QR next to it. The app delivers the same product page the commercial QR loads, served in an accessible format (voice, contrast, languages).
Takes minimal label space
It's built to sit right beside the QR without eating into essential information: size, materials, care symbols, brand.
Label formats
One code. Any label with a QR.
Wherever you already print a QR on the product, NanoLens can sit next to it to make it accessible. Hangtags, care labels and product labels are its natural formats.
Care labels
On sewn labels with a traceability or care QR, NanoLens coexists with the essential symbols and lets users access the same content by voice.
Product labels
On packaging and product labels with a QR for the product page, ingredients or instructions, NanoLens makes that QR findable and usable without sight.
How it works with the QR
NanoLens doesn't replace the QR — it makes it accessible.
The same label carries two codes with different jobs. The QR keeps doing its usual job for sighted customers: they focus on it, open the product page on their phone and read it.
The NanoLens code is the accessible doorway to that same QR. The NaviLens app detects it from a distance, without needing to see it, locates the adjacent QR and delivers its content aloud, in the user's language and in accessible formats. Without NanoLens next to it the QR stays inaccessible; without a QR next to it NanoLens has no content to deliver. The two codes work together.
Implementation
Add the accessible layer without touching your QR.
NanoLens is planned around the QR already on your label. It doesn't change its content or its position: it's printed right next to it.
- 01
Review
We look at which QRs your labels carry today, what information they deliver and where they're printed.
- 02
Pair
We define where the NanoLens code sits next to each QR, respecting the existing label design.
- 03
Validate
We test that the app detects the NanoLens, locates the QR and delivers its content accessibly.
- 04
Roll out
We keep the QR + NanoLens pairing consistent across collections, products and markets.
No need to rework the QR system or the product information — just add the accessible layer.
NanoLens for fashion
Makes the QRs on your garments accessible at scale.
More and more fashion brands print a QR on the hangtag: link to the product page, materials, traceability, brand content. NanoLens sits beside that QR so it's also usable by blind and low-vision customers, without changing the hangtag production flow.
Garment name and styleColor and sizeFabric compositionCare instructionsProduct referenceMultilingual informationAdditional product content
Powered by NanoLensExplore accessible fashion labels →
FAQ
Frequently asked questions about NanoLens
What is NanoLens in one sentence?
+An ultra-compact code printed next to the QR on your label that lets the NaviLens app detect it from a distance, locate the QR and deliver its content accessibly.
Can NanoLens work without a QR next to it?
+No. NanoLens is designed to work paired with a QR: it's the QR's accessible doorway. With no adjacent QR, NanoLens has no product page to deliver.
Does NanoLens replace the QR?
+No. The QR keeps working exactly the same for sighted customers. NanoLens is added next to it so that same QR is also usable by voice and from a distance.
What information does the app deliver when it detects a NanoLens?
+The same information the adjacent QR serves: product page, materials, care, price, multilingual content… delivered in accessible formats (voice, high contrast, large text).
Is it only for fashion?
+No. It fits especially well on hangtags and care labels, but can accompany any QR printed on a product label or package.
How is it implemented?
+We review which QRs your labels carry today and where. We define where to print NanoLens next to each QR, validate the reading and roll it out at scale.
Next step
Make the QRs on your next label launch accessible.
Tell us which QRs your labels carry today and what information they give access to. Our team will help you plan how to pair them with NanoLens to make them accessible without changing your production flow.