Europe · Packaging

The pods box that also speaks up and stands out under your fingers.

P&G redesigns Ariel All-in-1 Pods® in the child-safety-certified ECOCLIC® cardboard box and makes it one of the first laundry detergent packs to combine a tactile marker with NaviLens: identification from several metres, no batteries, no need to touch the pack.

Ariel All-in-1 Pods® ECOCLIC® cardboard box with washing-machine tactile marker and NaviLens code.

1st: Child-safe + accessible laundry pods box
×12: Read distance vs. a standard QR code
≥70%: Recycled fibres · FSC®
−30%: Virgin plastic reduction · Fabric Care 2025

P&G · Ariel All-in-1 Pods® ECOCLIC® × NaviLens

Ariel, a Procter & Gamble brand, launched All-in-1 Pods® in the ECOCLIC® box — a child-safety-certified cardboard pack with at least 70% recycled fibres and FSC®-certified virgin board — to cut virgin plastic and open the category to more people.

The pack adds two layers of accessibility: an embossed washing-machine tactile marker on the lid so people can recognise the product purely by touch, and NaviLens codes printed on the box so the NaviLens and NaviLens GO apps read brand, product, dosing and safety warnings aloud in the user's language.

01
Detergents seen through the fingers
Low-vision shoppers describe the laundry aisle as a wall: near-identical packs and lots of tiny print. Telling detergent from softener or bleach without help is a daily risk.
02
Cardboard + child safety + accessibility
P&G set itself a tough 'trinity': a sustainable cardboard pack that is also child-safety-certified and easy to use for older adults, people with dexterity issues or sight loss.
03
Critical dosing and warnings
Pods are highly concentrated; wrong dose or use can damage clothes or be dangerous. The must-read instructions are invisible to anyone who can't read small print.

The ECOCLIC® box features an embossed washing-machine silhouette tactile marker on the top panel, developed by P&G so anyone can recognise by touch that the box is a laundry detergent — before even opening it.

On the same cardboard, P&G prints the NaviLens code: the NaviLens and NaviLens GO apps detect it from up to 12 times the distance of a standard QR — without aiming and without touching the pack. The user hears brand, All-in-1 variant, recommended dosing and safety warnings in their language. The pilot also keeps Ariel's signature audible 'click' closure so users know the pack is securely closed around children.

“People with sight issues see through their fingers, making it challenging to determine one product from another on the shelf or in the cupboard. Ariel's ECOCLIC® box includes a newly created tactile marker and NaviLens technology so people with sight loss can easily identify the box as a laundry detergent.”

P&G · Ariel ECOCLIC® · Packaging Europe · 2022
Packaging Europe ↗

2022
ECOCLIC® + NaviLens launch
Ariel introduces the ECOCLIC® cardboard box with washing-machine tactile marker and NaviLens on Ariel All-in-1 Pods®, in a European P&G pilot.
2023
Inclusive Product Design Award
P&G wins the Business Disability Forum Disability Smart Inclusive Product Design Award for Ariel's accessible, child-safe packaging.
Post 2023
European and global scale-up
ECOCLIC® rolls out into further markets (incl. Hungary and other European countries) as a backbone of P&G's −30% virgin plastic Fabric Care goal and accessibility strategy.