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    Portrait of Nuria Fructuoso Ruiz
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    Co-founder · NaviLens

    Nuria Fructuoso Ruiz

    Co-founder of NaviLens. Founding partner of Nuevos Sistemas Tecnológicos (Neosistec), the Murcia-based company where NaviLens was born, where she led marketing for twenty years and then operations and finance.

    Purpose-driven entrepreneurship and social impactMarketing leadership and digital marketingOperations and finance in technology companiesB Corp certification and responsible business

    Nuria Fructuoso Ruiz is a co-founder of NaviLens. In 2005 she founded Nuevos Sistemas Tecnológicos (Neosistec) with Javier Pita, the Murcia-based company where, after years of research with the University of Alicante, the NaviLens code was born in 2017. She was a founding partner in charge of marketing and finance.

    From 2005 to 2025 she led the company's marketing: product concept and development, business-model analysis, web, SEO and SEM, digital campaigns, strategic communications, social media and events. From 2017 to 2025 she also served as NaviLens's Chief Operating and Financial Officer.

    Earlier she co-founded Voozzer Technologies, focused on natural-language processing, and Kids Technologies, focused on technology for children and education. She holds a Master's in Digital Marketing from ICEMD and completed the Executive Growth Program at IESE Business School. She is a member of the Spanish Red Cross.

    On this blog she writes about the company, its purpose and the way it understands growth: a technology designed from day one to create positive impact for people, and a company that wants to grow without losing sight of why it exists.

    Areas of expertise

    • Purpose-driven entrepreneurship and social impact
    • Marketing leadership and digital marketing
    • Operations and finance in technology companies
    • B Corp certification and responsible business

    Career

    • 2005 — today
      Co-founder
      NaviLens
    • 2017 — 2025
      Chief Operating and Financial Officer
      NaviLens
    • 2005 — 2025
      Marketing Director
      Nuevos Sistemas Tecnológicos (Neosistec) · NaviLens's parent company
    • 2012 — 2014
      Founding partner
      Voozzer Technologies · Kids Technologies

    Education

    • · Master's in Digital Marketing · ICEMD (2014 — 2015)
    • · Executive Growth Program · IESE Business School (2011)

    Recognition

    • · Co-founder of NaviLens alongside Javier Pita (2005).
    • · Twenty years leading the company's marketing and eight running its operations and finance.
    • · Author of the NaviLens B Corp certification announcement (2026).

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