José Miguel Nicolás Gómez

Head of Design & UX at NaviLens. Designs the visual and interaction experience of the app and NaviLens signage in physical environments.

Universal design and the 7 principlesInclusive wayfinding and signageTypography and accessible legibilityPictograms and visual systems

Murcia, Spain

José Miguel Nicolás Gómez is a designer and writer at NaviLens, where he leads the editorial line on universal design, inclusive wayfinding, accessible typography and visual culture. His work connects design theory with project practice: from principle on paper to the sign on the wall.

Before joining NaviLens, he worked as a graphic and signage designer in identity and wayfinding studios, with projects for museums, cultural centres and public administrations. That dual perspective —execution and narrative— shapes his articles: real examples, cross-checked references and useful takeaways for design, marketing and product teams.

He is particularly drawn to Ron Mace’s seven principles, the work of Pentagram, Applied Wayfinding, Paul Mijksenaar and Per Mollerup, and the underlying question: who exactly are we designing for when we say we design for everyone?

Areas of expertise

Universal design and the 7 principles
Inclusive wayfinding and signage
Typography and accessible legibility
Pictograms and visual systems
Cultural design: museums and heritage
Multilingual visual communication

Career

2021 — today
Writer and designer
NaviLens
2015 — 2021
Signage and wayfinding designer
Independent studios
2010 — 2015
Graphic designer
Identity agencies

Education

· Bachelor’s degree in Graphic Design
· Specialised studies in wayfinding and information design

Recognition

· Specialist in inclusive design applied to cultural spaces.
· Collaborations with museums and heritage centres on accessible signage projects.
· Author of the design and wayfinding editorial line on the NaviLens blog.

Articles by José

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