United Kingdom · Packaging

The first meat-free that announces itself in the freezer aisle.

Quorn Foods, the UK's number-one meat-free brand, adds NaviLens to its frozen range — starting with Tomato & Mozzarella Escalopes and Mini Vegan Sausage Rolls. A first for the meat-free category.

Quorn frozen range (escalopes, fillets, lattices) with NaviLens code on pack.

1st: UK meat-free brand with NaviLens on pack
×12: Read distance vs. a standard QR code
2: Launch SKUs · Escalopes + Sausage Rolls
UK No.1: Quorn leads the UK meat-free category

Quorn Foods × NaviLens

Quorn Foods is the UK's number-one meat-free brand (Kantar), present in virtually every major British retailer. Part of Monde Nissin since 2015, it produces mycoprotein from its Stokesley plant (North Yorkshire).

With the launch of Tomato & Mozzarella Escalopes and Mini Vegan Sausage Rolls, Quorn becomes the first meat-free brand to put NaviLens on pack. The Grocer, Grocery Trader, Frozen Foods Biz, Food Ingredients First and The Plant Base picked it up as a category milestone.

01
Vegan vs. vegetarian
Quorn's range mixes vegan and vegetarian SKUs in nearly identical packs. For a blind or partially sighted shopper, telling whether a product contains egg or dairy is almost impossible without help.
02
Cold aisle, fast shopping
Frozen food is grabbed quickly, with gloves and dim light. Small print and reflective film mean even partially sighted users can't read instructions or allergens.
03
Category trust
Converting an omnivorous or flexitarian shopper requires communicating a lot: ingredients, nutrition, oven or pan times. Without accessibility that message is lost.

Quorn prints the NaviLens code directly on the new SKUs. NaviLens and NaviLens GO apps detect it from several metres (up to 12× the distance of a standard QR code), without aiming, and read out brand, variety, ingredients, allergens and cooking instructions in the user's language.

The rollout is part of Quorn's wider inclusive-packaging strategy, aligned with its brand communications and with RNIB's work on FMCG accessibility. Quorn frames it as a first step, with the intention of scaling to more SKUs.

“We want every shopper — including blind and partially sighted people — to be able to pick up a meat-free meal with confidence. NaviLens is how we start to make that part of the everyday freezer aisle.”

Quorn Foods UK · Press coverage · 2023
The Grocer ↗

2023
UK launch with NaviLens
Quorn launches Tomato & Mozzarella Escalopes and Mini Vegan Sausage Rolls as the UK's first meat-free products carrying NaviLens on pack.
2023
Sector coverage
The Grocer, Grocery Trader, Frozen Foods Biz, Food Ingredients First and The Plant Base report the launch as an accessibility milestone for the plant-based category.
Post-2023
Scale-up model
The pilot gives Quorn (and parent Monde Nissin) a template to roll NaviLens out to more formats and international markets.