United States · Packaging

The first detergent that speaks up in the laundry aisle.

Henkel adds NaviLens to all® free clear MIGHTY PACS® — tubs and stand-up pouches — making it the first laundry detergent in the United States with accessible codes on pack for blind and low-vision shoppers.

all® free clear MIGHTY PACS® tub and stand-up pouch with NaviLens code printed on pack.

1st: US laundry detergent with NaviLens on pack
×12: Read distance vs. a standard QR code
#1: Detergent recommended by dermatologists for sensitive skin
2: Formats · Tub + stand-up pouch MIGHTY PACS®

Henkel · all® free clear × NaviLens

all® free clear is the #1 detergent recommended by dermatologists, allergists and pediatricians in the US for sensitive skin, part of Henkel North America's Consumer Brands division.

By bringing NaviLens to MIGHTY PACS® Original (tub and stand-up pouch), all® free clear becomes the first laundry detergent in the United States with accessible codes on pack — covered by Happi, Packaging Strategies, Packaging Digest and Packaging Insights as a category milestone for home care.

01
Crowded laundry aisle
The laundry section is one of the densest in the store: dozens of SKUs with near-identical packs. Telling 'free clear' apart from other variants without sight is virtually impossible.
02
Dosing and safety
Pods are highly concentrated; the wrong product, dose or instruction can damage clothes or pose risks in homes with children. Critical info sits in tiny print.
03
Autonomy at home
Once in the laundry room, identifying the right bottle among softener, bleach or detergent relies on touch and memory. NaviLens hands that autonomy back through the phone camera.

The NaviLens code is printed directly on all® free clear MIGHTY PACS® Original tubs and pouches. NaviLens and NaviLens GO apps detect it from several metres (up to 12× the distance of a standard QR code) without aiming, and read out brand, 'free clear' variant, ingredients, dosing and safety warnings in the user's language.

The rollout is part of Henkel's inclusive-packaging strategy, aligned with its accessibility work alongside US blindness organisations. all® free clear frames it as a starting point, with the intention to scale to more SKUs across the brand and the category.

“Doing laundry is part of everyday life — and every shopper should be able to choose, dose and use their detergent independently. Bringing NaviLens to all® free clear is a concrete step toward a more inclusive laundry aisle.”

Henkel · all® free clear · Press release · 2025
Henkel North America ↗

2025
US launch
Henkel announces all® free clear as the first US laundry detergent with NaviLens, on MIGHTY PACS® Original tubs and stand-up pouches.
2025
Sector coverage
Happi, Packaging Strategies, Packaging Digest and Packaging Insights report the launch as an accessible-packaging milestone in FMCG.
Post-2025
Scale-up model
The pilot gives Henkel a template to roll NaviLens out to more all® SKUs and other brands in the portfolio.