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    Case study · Calpe, Alicante · Spain

    AR Diamante Beach —
    a hotel guests navigate alone, all the way into the room.

    The AR Diamante Beach Spa Hotel & Convention Centre, flagship of AR Hoteles & Resorts in Calpe, has placed NaviLens codes on stairs, accessible restrooms, room controls and the desk. Blind and low-vision guests can now move around the hotel and run their room without asking for help.

    NaviLens signage outside the AR Diamante Beach Calpe, next to the black arrow sign for restrooms (man, woman, wheelchair) and the access stairs
    NaviLens code next to the black restroom sign at the outdoor access of the AR Diamante Beach (Calpe, Alicante). Photo: project courtesy.

    4★ Sup

    AR Diamante Beach Spa Hotel & Convention Centre

    Calpe

    Av. Juan Carlos I, 48 · steps from La Fossa-Levante beach

    AR Hoteles

    Leading hotel group in Calpe (5 properties)

    HOSBEC + ONCE

    Blind Friendly hospitality framework · 2024–2027

    Client

    AR Diamante Beach
    Spa Hotel & Convention Centre

    The AR Diamante Beach is a 4★ superior hotel by AR Hoteles & Resorts at Av. Juan Carlos I, 48 (Calpe, Alicante), steps from La Fossa-Levante beach and facing the Peñón de Ifach. It is an iconic Costa Blanca property — spa and convention centre included — and was the first hotel in Calpe to earn the Safe Tourism Certified seal (Jul 2020).

    The deployment fits within the convention signed on 10 July 2024 between HOSBEC — the Valencia hospitality association — and the ONCE Social Group, valid until 2027, which promotes the Blind Friendly seal across Valencian hotels. NaviLens is the accessible digital signage technology adopted by the hotel within that universal accessibility line.

    § The challenge

    Bring the information to where the guest actually needs it.

    1. 01

      Large hotel, long walks

      AR Diamante Beach combines resort, spa and convention centre: reception, restaurants, pools, event rooms, outdoor stairs leading to shared restrooms. A blind guest arriving alone needs to find restrooms, lifts and shared areas without help — and without depending on wall plaques they would have to walk up to and touch.

    2. 02

      Practical information inside the room

      Once in the room, the everyday challenges are the small controls: thermostat and A/C selector, switches, the work desk, the bathroom. Without NaviLens, that information requires memory, calls to the front desk or the help of a companion.

    3. 03

      Signage that fits the hotel brand

      A 4★ superior on Costa Blanca cares for every visual detail. NaviLens codes had to coexist with the polished hotel signage (black plaques with white pictograms, warm-grey doors, neutral walls) — without becoming a patch, while staying the right size to be readable from several metres.

    Room at the AR Diamante Beach Calpe with a wooden desk, an upholstered chair and a NaviLens code visible on the desktop, facing the balcony with views over Calpe

    § The solution

    Codes at every point,
    from the door to the desk.

    Every useful point along the journey carries its own NaviLens code: outdoor signage next to the stairs and the restroom arrow, accessible restroom door, thermostat and switches in the room, and the desk itself. The free NaviLens app detects codes from several metres, no aiming required — a gesture a low-vision user can perform standing up.

    Information is delivered by voice, text and accessible formats (pictograms, easy-read) in more than 42 languages — useful both to blind guests and to international travellers arriving on Costa Blanca with little Spanish. The same gesture solves two problems: accessibility and language.

    § Gallery

    Codes where they're used.

    Black outdoor sign with restroom pictograms (man, woman, wheelchair) and a NaviLens code at the foot of the stairs of the AR Diamante Beach Calpe
    Wooden desk in a room at the AR Diamante Beach with a NaviLens code on the corner and outdoor views
    Warm-grey door of the accessible restroom (wheelchair user) at the AR Diamante Beach, with a black wheelchair pictogram and a blue NaviLens code on the wall
    Thermostat and switches on the interior wall of a room at the AR Diamante Beach, with a small NaviLens code next to the thermostat
    Reception and lobby of the AR Diamante Beach Calpe, with marble desk, glass atrium and a NaviLens code visible on the entrance column
    A guest at the AR Diamante Beach scanning a NaviLens code on the hotel wall with the NaviLens app on his iPhone
    Glass doors of the Game Zone at the AR Diamante Beach Calpe with a black 'Game Zone' sign and two NaviLens codes (one with markers, one standard) on the glass
    Bar counter at the AR Diamante Beach Calpe with a framed NaviLens code on the worktop, next to copper mugs and cocktail shakers in the background

    § Timeline

    A sector agreement that reaches all the way to check-in.

    1. Jul 2020

      Safe Tourism Certified seal

      AR Diamante Beach becomes the first hotel in Calpe to earn the Safe Tourism Certified seal from the Spanish Tourism Quality Institute (ICTE), strengthening its position as a benchmark Costa Blanca hotel in safety and operational excellence.

    2. Jul 2024

      HOSBEC — ONCE Social Group convention

      HOSBEC and the ONCE Social Group sign a landmark convention (10 Jul 2024, valid until 2027) promoting the «Blind Friendly» seal in Valencian hospitality, with NaviLens as the recommended accessible digital signage technology for hotels.

    3. 2024–2025

      Hotel NaviLens roll-out

      AR Diamante Beach installs NaviLens codes on outdoor signage next to the stairs leading to shared restrooms, on the accessible restroom door, and inside guest rooms — on the desk and next to the thermostat and switches — so blind and low-vision guests manage their stay unassisted.

    4. Ongoing

      Operation with the NaviLens app

      Guests download the free NaviLens app (no sign-up), scan codes from several metres without aiming, and receive information by voice, text and accessible formats in more than 42 languages — useful also for international customers.

    § What they said

    Voices from the sector.

    • “En el contexto hotelero, NaviLens responde a uno de los principales retos de los usuarios con discapacidad visual: orientarse y desenvolverse de forma autónoma en espacios nuevos, donde la señalización tradicional resulta insuficiente o inaccesible.”
    • “Promover marcas de accesibilidad para personas con discapacidad visual, «Blind Friendly», en los establecimientos hoteleros de la Comunitat Valenciana — uno de los compromisos del convenio HOSBEC–Grupo Social ONCE firmado en julio de 2024 y vigente hasta 2027.”

    § Results

    A hotel anyone can use.

    Room + commons

    Codes on desk, thermostat, accessible restroom and outdoor signage

    40+ languages

    Voice, text and accessible formats — useful for blind guests and international travellers

    Blind Friendly

    Fits within the HOSBEC–ONCE 2024–2027 framework for accessible hospitality in the Valencia region

    § And your headquarters?

    Your office can also welcome in 42 languages.

    Tell us about your building, your services and your visitors. We’ll show you how NaviLens would make your office truly accessible.

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