Case study · Benidorm, Alicante · Spain
Climia Belroy —
a 4★ Blind Friendly hotel, 50 m from Levante beach.
Climia Belroy, a 4★ Sup hotel of Climia Hotels on Benidorm's Avenida del Mediterráneo, brings NaviLens into its Blind Friendly line: codes at reception, lifts, guest rooms and common areas so blind and low-vision guests can move around the hotel and use their room without help.
4★ Sup
Climia Belroy · Avda. Mediterráneo, 13 · Benidorm
191 rooms
9 room and apartment types, 16 m² wheelchair-adapted double room
50 m
50 metres from Levante beach, in the centre of Benidorm
HOSBEC + ONCE
Blind Friendly hospitality framework · 2024–2027
Client
Climia Belroy
Benidorm
Climia Belroy is a 4★ Superior hotel of the Climia Hotels group (formerly Hoteles Belroy), at Avenida del Mediterráneo, 13 (Benidorm), just 50 metres from Levante beach and next to the busiest restaurant and shopping area of the city. It is a benchmark hotel in central Benidorm, with 191 rooms and apartments, a pool, a buffet restaurant, a café-restaurant and a wheelchair-adapted double room.
The NaviLens roll-out fits the Blind Friendly line the group is communicating across its three Benidorm properties (Belroy, Benidorm Plaza and 2sleep) and is supported by the convention signed on 10 July 2024 between HOSBEC — the Valencia hospitality association — and the ONCE Social Group, valid until 2027, which drives the «Blind Friendly» seal across Valencian hotels with NaviLens as the recommended accessible digital signage technology.
§ The challenge
A large city hotel, walked independently.
- 01
Central Benidorm, heavy footfall
Belroy sits on one of Benidorm's busiest avenues: a guest with vision loss arriving alone from the train station, the airport or the city bus needs to identify the entrance, the reception, the lift and their floor without having to ask at every step.
- 02
9 room types and many shared areas
The hotel combines classic, superior, deluxe, single rooms, studios and apartments, plus pool, two restaurants and café. Without accessible codes, guiding guests through doors, lifts, room numbers and lounges requires constant front-desk support.
- 03
International clientele, many languages
Benidorm is one of Europe's most international resort cities. Spanish/English signage already falls short for parts of the German, French, Nordic or Asian clientele, and low-vision guests need voice and easy-read on top of that.
§ The solution
NaviLens codes at the decision points,
from the entrance to the lift and the room number.
The hotel places NaviLens codes at the guest's decision points: entrance and front desk, lift call buttons and floor signage, room door (with its number), shared restrooms, restaurant and pool access. The free NaviLens app detects codes from several metres, no aiming required — a gesture a low-vision user can make standing up, while walking.
Information is delivered by voice, text and accessible formats (pictograms, easy-read) in more than 42 languages. The same gesture solves two problems in a very international resort hotel: accessibility for blind or low-vision guests and comprehension for international guests with little Spanish.
Video without dialogue · image only
§ On video
Belroy, walked with NaviLens.
Demo video of the NaviLens roll-out at Climia Belroy: the guest scans codes in the common areas and the room and receives information by voice, text and accessible formats.
§ Gallery
The hotel from the inside.
§ Timeline
From a family hotel group to a Blind Friendly property.
- 1970s
Origin of Hotel Belroy in Benidorm
Belroy opens as a family-run hotel in central Benidorm, 50 metres from Levante beach, within what is today the Belroy complex of Climia Hotels (Belroy, Benidorm Plaza and 2sleep).
- Jul 2024
HOSBEC — ONCE Social Group convention
HOSBEC and the ONCE Social Group sign a landmark convention (10 Jul 2024, valid until 2027) promoting the «Blind Friendly» seal in Valencian hospitality, with NaviLens as the recommended accessible digital signage technology for hotels.
- 2024–2025
Climia Hotels' Blind Friendly line
Climia Hotels makes its Blind Friendly commitment visible on the Climia Belroy website and materials, aligned with the HOSBEC–ONCE framework and with the City of Benidorm's push for an accessible destination.
- Ongoing
Operation with the NaviLens app
Guests download the free NaviLens app (no sign-up), scan codes from several metres without aiming, and receive information by voice, text and accessible formats in more than 42 languages — useful also for international customers.
§ What they said
Voices from the sector.
“En el contexto hotelero, NaviLens responde a uno de los principales retos de los usuarios con discapacidad visual: orientarse y desenvolverse de forma autónoma en espacios nuevos, donde la señalización tradicional resulta insuficiente o inaccesible.”
“Promover marcas de accesibilidad para personas con discapacidad visual, «Blind Friendly», en los establecimientos hoteleros de la Comunitat Valenciana — uno de los compromisos del convenio HOSBEC–Grupo Social ONCE firmado en julio de 2024 y vigente hasta 2027.”
§ Results
A hotel anyone can walk through.
Reception → room
Codes at the entrance, front desk, lifts, room numbers and common areas
40+ languages
Voice, text and accessible formats — useful for blind and low-vision guests and for international travellers
Blind Friendly
Fits within the HOSBEC–ONCE 2024–2027 framework for accessible hospitality in the Valencia region
§ And your headquarters?
Your office can also welcome in 42 languages.
Tell us about your building, your services and your visitors. We’ll show you how NaviLens would make your office truly accessible.
