Case study · León, Spain
Farmacia Sirera — the 24/7 pharmacy announces itself at the door.
How the León pharmacy, a Spanish pioneer in automation and digitalisation, adds NaviLens at the entrance as “the new smart digital signage for all” — readable by any phone, in 42 languages.
Sirera
24/7 pharmacy · Av. Ordoño II 39 · León
5 gen.
Five generations of pharmacists (Esteban Suárez)
300 m²
New branch opened in 2021 · a robotisation pioneer
42
Languages — voice-over without downloading another app
Client
Farmacia Sirera
Av. Ordoño II 39 · León
Farmacia Sirera, run by Esteban Suárez, is a León pharmacy with five generations of history, open 24 hours, 365 days a year, across from Plaza de Guzmán. In 2021 it opened “the pharmacy of the future”, a new 300 m² branch with a dispensing robot, touchscreens and a digital shopping experience.
The project adds an accessible signage layer with NaviLens at the storefront, integrated with Sirera’s graphic language and the shared NaviLens GO seal.
§ The challenge
So that anyone can find the pharmacy.
- 01
A 24/7 pharmacy on León’s busiest street
Sirera operates 365 days a year on León’s busiest commercial corridor. Finding the entrance and getting your bearings must be immediate for seniors, low-vision shoppers and visitors who don’t read Spanish.
- 02
A digital experience — also for those who can’t see the screen
Sirera is a Spanish pioneer in pharmacy automation. What was missing was an accessible smart-signage layer that could speak to those who can’t read a poster.
- 03
A brand that cares for the whole family’s health
The sign had to fit Sirera’s graphic language (coral red, custom typography) without breaking brand consistency, and be readable from the street through the glass.
§ The solution
One code on the door.
On the storefront wall, next to the glass door, a “sirera farmacia · NaviLens GO APP — The new smart digital signage for all” sign with the NaviLens code.
Travellers, neighbours and tourists hear the pharmacy’s name, its 24h hours, the services available and welcome messages — in Spanish, English and 40 more languages — without downloading anything extra and without aiming the camera at the code.
§ Timeline
From the pharmacy of the future to smart signage.
- 30 Nov 2021
“Pharmacy of the future” opens
Sirera opens at Av. Ordoño II 39 a new 300 m²+ branch with a dispensing robot and touchscreens.
- 14 Dec 2021
Mayor’s visit and institutional recognition
León’s mayor José Antonio Diez visits the new premises and highlights Sirera as an example of new-technology adoption.
- Today
NaviLens at the entrance
NaviLens sign on the storefront wall. Voices out name, 24h hours, services and welcome messages in 42 languages, with no extra app required.
§ Fieldwork
Sirera’s entrance, readable by any phone.
§ Results
A pharmacy anyone can use.
0.03 s
Detection time · 12× the reading distance of a QR
160°
Reading angle — no focus, on the move, with low vision
24/7
Information available the same hours as the pharmacy
§ And your centre?
Every classroom and clinic can be guided by voice.
Tell us about your centre, your journeys and your users. We’ll show you how NaviLens would make wayfinding easier.
