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    Case study · Guadalajara, Jalisco · Mexico

    Hampton by Hilton —
    a hotel that tells itself.

    How the Hampton by Hilton Guadalajara Expo became the first hotel in the “Guadalajara Incluyente” programme (IDB + City Council) — 20 NaviLens codes across entrance, lobby, business center, restrooms, lifts and evacuation routes.

    Acrylic NaviLens sign installed under the bilingual “Zona de trabajo / Work zone” wooden plaque with braille, at the Hampton by Hilton Guadalajara Expo
    NaviLens sign next to the ES/EN bilingual plaque with braille in the work zone of the Hampton by Hilton Guadalajara Expo. Co-funded by IDB + Government of Guadalajara.

    20

    Custom NaviLens codes in the hotel

    IDB

    Co-funded · Guadalajara Incluyente programme

    21+

    Voice-reading languages · sign-language video (VI-SOR)

    Av. de las Rosas 3030

    Hampton by Hilton Guadalajara Expo · Chapalita

    Client

    Hampton by Hilton
    Guadalajara Expo

    The Hampton by Hilton Guadalajara Expo is at Avenida de las Rosas 3030 (Chapalita, Guadalajara), less than a kilometre from the Expo Guadalajara exhibition center. It is a Hilton economy brand hotel aimed at business and convention travellers.

    The pilot was run within the “Guadalajara Incluyente” programme, signed by Guadalajara City Council with the Inter-American Development Bank (IDB). Four projects — Mapea lo Accesible, NaviLens, Vi-Sor and Digital Accessibility — rolled out over five years, at no cost to either the city or the hotel.

    § The challenge

    Take accessibility from the city hall to the lobby.

    1. 01

      Hospitality next to Expo Guadalajara

      Hampton by Hilton Guadalajara Expo welcomes business and convention travellers from Expo Guadalajara. A share of that demand are people with visual or hearing disabilities arriving without a companion who need to move independently through the lobby, lifts, restrooms and work zone.

    2. 02

      First private-sector pilot of the programme

      Guadalajara City Council and the Inter-American Development Bank (IDB) had already deployed NaviLens at City Hall, Paseo Alcalde, Mercado Corona, CADI, BPEJ and the UdeG centres. It remained to prove that the same signage works in a hotel — the first case outside the public sector.

    3. 03

      Signage that coexists with the brand

      Hampton by Hilton has its own signage system (wooden plaques with bilingual ES/EN typography and braille). NaviLens had to be added without replacing it: an A5 acrylic sign next to each plaque, with the IDB, Government of Guadalajara and Hampton Guadalajara Expo logos.

    NaviLens sign on the granite counter of the business center at the Hampton by Hilton Guadalajara Expo, with pendant lights in the background

    § The solution

    20 cards,
    one whole hotel.

    Each point along the journey (main entrance, lobby, business center, lifts, restrooms, stairs, evacuation route, work zone) receives an A5 acrylic card with a unique NaviLens code — detectable from up to 18 m, no aiming required — alongside the IDB, Government of Guadalajara and Hampton Guadalajara Expo logos.

    The free NaviLens app reads the code and delivers the information by voice (21+ languages), text and Mexican sign-language video through the VI-SOR programme — the same gesture serves blind and Deaf guests.

    § Gallery

    From the entrance to the lift.

    NaviLens sign next to the bilingual “Zona de trabajo / Work zone” wooden plaque with braille
    NaviLens sign on the granite counter of the business center at the Hampton by Hilton Guadalajara Expo
    NaviLens sign on a white post at the main entrance of the Hampton, next to the garden and the blue façade
    NaviLens sign in the corridor leading to the restrooms at the Hampton by Hilton
    NaviLens sign on the interior wall next to the green “Evacuation route” sign and the corridor thermostat
    NaviLens sign next to the Hampton lift, with the “do not [use stairs]” indication

    § Timeline

    From the IDB agreement to accessible check-in.

    1. 2023

      Guadalajara City Council — IDB agreement

      The City Council signs with the Inter-American Development Bank the “Guadalajara Incluyente” programme, encompassing four projects — Mapea lo Accesible, NaviLens, Vi-Sor and Digital Accessibility — at no cost to the municipality and over five years.

    2. Aug 2024

      Hotel pilot — Hampton by Hilton Guadalajara Expo

      20 custom NaviLens codes are installed across the hotel: main entrance, lobby, business center, lifts, stairs, evacuation route, restrooms and work zone. Every sign bears the IDB + Government of Guadalajara + Hampton Guadalajara Expo seal.

    3. 24 Aug 2024

      Public announcement of the pilot

      Mtra. Marcela Páramo Ortega, the city's Inclusion Director, announces the Hampton pilot as the programme's first private-sector case. Covered by Quadratín Jalisco, Milenio, El Mañana and the Reforma news agency.

    4. Ongoing

      Operation and upkeep

      The hotel team maintains the codes and signage. Guests use the NaviLens app (free, no sign-up) and receive the information by voice, text and Mexican sign-language video — in 21+ languages, without needing to aim at the code.

    § What they said

    Voices from the Hampton pilot.

    • “Es un programa que logramos tener sin ningún costo para el ayuntamiento de Guadalajara, porque fue a través de un convenio con el Banco Interamericano de Desarrollo desde inicio de esta administración. Ya se hizo un pilotaje en el Hotel Hampton, donde se han colocado 20 códigos personalizados.”
    • “Con el propósito de tener espacios inclusivos, el Ayuntamiento de Guadalajara anunció el lanzamiento de la aplicación NaviLens, que permitirá a personas con discapacidad acceder de manera autónoma a información de espacios públicos y privados — entre ellos un pilotaje hotelero en el Hampton.”

    § Results

    A hotel anyone can navigate.

    20 codes

    Cover main entrance, lobby, business center, restrooms, lifts, stairs and evacuation routes

    1st hotel

    First Guadalajara Incluyente case in the private sector

    USD 0

    Cost to the hotel — IDB funding via the City Council

    § And your headquarters?

    Your office can also welcome in 42 languages.

    Tell us about your building, your services and your visitors. We’ll show you how NaviLens would make your office truly accessible.

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