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    Case study · Fortuna, Region of Murcia

    Goddess Fortuna, now with voice and pictograms too.

    Fortuna town hall and the Regional Tourism Department of Murcia roll out the Goddess Fortuna Immersive Heritage Trail: totems with NaviLens codes and ARASAAC pictograms at the main landmarks of the historic centre.

    Blue facade of Fortuna town hall with the ceramic municipal coat of arms and, below, a brown totem branded “Fortuna · Discover who we are”, the City Hall caption, a square NaviLens code and an ARASAAC plaque with the “Town Hall” pictogram

    Fortuna · Murcia

    Historic centre, Ricote Valley (Region of Murcia)

    Goddess Fortuna Trail

    Immersive and accessible heritage itinerary

    €18,852

    Regional Tourism grant

    NaviLens + ARASAAC

    Multilingual audio description + pictograms at each site

    The client

    Fortuna
    Town Hall

    Fortuna town hall, together with the Regional Department of Tourism, Culture, Youth and Sports of Murcia, drives the Goddess Fortuna Immersive Heritage Trail: an itinerary that digitally connects the town's main cultural landmarks.

    The project, presented in September 2025 by mayor Cati Herrero alongside director general Eva Reverte, received a regional grant of €18,852 within the regional tourism modernisation call.

    On the ground it takes shape as consistent totems: a heritage caption, photographs, a NaviLens code scannable from a distance and an ARASAAC plaque with the site's pictogram.

    § The challenge

    Make the town's heritage audible and understandable too.

    1. 01

      Heritage scattered across the old town

      City Hall, the Church of the Immaculate Conception, San Roque Hermitage and the Los Baños wash-house form a rich but scattered ensemble. Without a common thread, locals and visitors lost the narrative of the “Goddess Fortuna Trail”.

    2. 02

      Dense signage, single-language and silent

      Traditional panels mixed history, architecture and devotion in dense Spanish text. The result excluded people with low vision, reading difficulties or international visitors who don't read Spanish.

    3. 03

      Real cognitive and sensory accessibility

      Fortuna town hall and the Regional Department wanted a project combining multilingual voice (NaviLens) with ARASAAC pictograms, so the trail would also be accessible to people with cognitive disabilities or ASD.

    Heritage totem in front of the Parish Church of the Immaculate Conception in Fortuna: full caption with the history of the baroque church, photographs of the main altar and Virgin, square NaviLens code and ARASAAC plaque with the “Church” pictogram

    § The solution

    A dual totem: voice with NaviLens, pictogram with ARASAAC.

    Every site on the Goddess Fortuna Trail gets a heritage totem with the place's caption, detail photographs and a NaviLens code that can be scanned from a distance, without focusing and while moving, using the free NaviLens GO app.

    Next to the totem an ARASAAC plaque carries the pictogram of the site (town hall, church, hermitage, wash-house…) to reinforce cognitive accessibility and easy reading.

    The same support serves people with low vision, blindness, cognitive disabilities or ASD, residents and international tourists, who receive the content in the language set on their phone.

    § The rollout

    Four landmarks across Fortuna's old town.

    Fortuna Town Hall: blue facade with ceramic coat of arms and heritage totem with NaviLens code and ARASAAC “Town Hall” plaque
    Parish Church of the Immaculate Conception, Fortuna: baroque totem with photos of the main altar and a NaviLens code next to the ARASAAC “Church” plaque
    San Roque Hermitage (Fortuna): heritage totem next to a stone jar and a children's playground, with a scannable NaviLens code and caption of the 18th-century chapel
    Los Baños wash-house, Fortuna: heritage totem with photographs of the wash-house, NaviLens code and the vegetation of the thermal area in the background

    § Timeline

    From the regional grant to an accessible old town.

    1. 2024

      Design of the Immersive Heritage Trail

      Fortuna town hall defines with its delivery partner an itinerary across the town's main cultural landmarks, combining immersive reality, accessible codes and ARASAAC pictograms.

    2. Sep 2025

      Official launch at City Hall

      Mayor Cati Herrero and director general Eva Reverte present the Goddess Fortuna Trail at the town hall facade, with on-site demos of the NaviLens codes.

    3. 2025 →

      Rollout across the historic centre

      Totems with NaviLens codes and ARASAAC plaques are installed at City Hall, the Church of the Immaculate Conception, San Roque Hermitage and Los Baños wash-house, among other stops.

    § What they said

    What the press said about the project.

    • “With initiatives like this we move towards a more inclusive, innovative and competitive tourism model that lets everyone, regardless of their abilities, enjoy the heritage of our municipalities.”
    • “The Goddess Fortuna Immersive Heritage Trail lets visitors tour the town's main cultural landmarks through digital and immersive-reality tools, with accessibility resources and codes placed at strategic points.”

    § Results

    The same old town, now also audible and pictographic.

    Audible trail

    Every totem delivers the caption in the language set on the visitor's phone

    Cognitively accessible

    ARASAAC pictograms next to the NaviLens codes at every site

    Heritage + tourism

    The same support serves residents, tourists and local schools

    § And your destination?

    Your destination can also guide in 42 languages.

    Tell us about your routes, offices, monuments or galleries. We’ll show you how NaviLens would make your offer accessible —with comparable cases.

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