Case study · Murcia · Social services HQ
The office that recognises disability also welcomes it.
The IMAS —where disability and dependency are assessed in the Region of Murcia— launches in 2019, together with the Treasury Department, a NaviLens signage layer covering the whole site: from the outdoor sign to the small appointment notice.
IMAS · Headquarters
Home of the Murcia Social Action Institute on c/ Alonso Espejo, Murcia
Jan 2019 →
IMAS joins the NaviLens pilot alongside the Treasury Department
Disability · Elderly · Dependency
IMAS's areas of attention (Department of Social Policy)
Disability appointments
Counters 41 (Day Centre), 43 (Residence) and 44 (SEPAP) signed
The client
IMAS · Murcia Social
Action Institute
The Murcia Social Action Institute (IMAS) is the autonomous body of the Region of Murcia, attached to the Department of Social Policy, Women and Immigration, in charge of disability, elderly, dependency and social exclusion services.
Its headquarters gather Building A under arches, the Registry and Information module and the disability appointment offices (Day Centre — desk 41, Residence — desk 43, SEPAP — desk 44).
In January 2019 IMAS becomes part of the first NaviLens rollout in the regional administration, "the first Spanish public administration" to adopt this digital signage.
§ The challenge
Let any person arrive, enter and find their counter.
- 01
The Disability Administration's own HQ had to be exemplary
IMAS handles disability assessment, dependency recognition and places in residences and day centres. It is the first physical touchpoint for hundreds of families; the building's accessibility could not lag behind the benefits granted inside.
- 02
A scattered compound of several buildings and a car park
Headquarters span several pavilions (Building A, Registry and Information, admin offices) connected by gardens, ramps and a car park. With no accessible signage, reaching the right counter takes several questions.
- 03
Traditional signs that do not work for everyone
Yellow A4 "Disability appointments" signs, site maps, restroom directions: key information that is invisible to those who cannot read it. The Region needed a spoken signage layer that adds without removing the existing.
§ The solution
NaviLens codes from the outdoor sign to the small yellow notice.
The rollout covers every milestone: the outdoor sign on c/ Alonso Espejo, the car-park wall, the façade next to the site map, the entrance of Building A · Headquarters, the Registry and Information module and, inside, the disability appointment labels and restrooms.
Each code sits on a square rigid card signed by Region of Murcia, ddtags and NaviLens, installed with a tape measure to ensure consistent height and orientation across the site.
Pointing the phone from several metres, the app reads out which building it is, what is processed inside and which desk to go to: 41 for Day Centre, 43 for Residence, 44 for SEPAP.
§ The rollout
Compound, façades, registry, counters and restrooms.
§ Timeline
From the regional pilot to the model of the whole social administration.
- Jan 2019
IMAS joins the regional pilot
Fernando de la Cierva presents NaviLens at the Treasury Department and announces the pilot also rolls out at the IMAS HQ, alongside the Tax Agency, Infante building, Foro de Cartagena and the Lorca office.
- 2019 →
Rollout across the IMAS compound
NaviLens codes on the outdoor sign, the car-park wall, the façade next to the site map, Building A's entrance, the Registry and Information module and, inside, next to disability appointment labels and restrooms.
- 2019 →
Model replicated by the Region
The IMAS install becomes the reference for the Region's Tax Agency "store" offices and, years later, for the SMS health centres, keeping the same square rigid card and institutional signature.
§ Results
IMAS, now also accessible inside.
Independent arrival
Blind and partially sighted people cross the car park, find the outdoor sign and locate Building A's entrance with no companion
Identified procedure
The "Disability appointment" label (desks 41, 43 and 44) is read out on the phone, so nobody ends up at the wrong counter
Institutional coherence
The HQ that recognises disability offers the same accessible signage already available in Treasury, ATRM and health centres
§ And your headquarters?
Your office can also welcome in 42 languages.
Tell us about your building, your services and your visitors. We’ll show you how NaviLens would make your office truly accessible.
