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    Portrait of David Prieto González
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    Head of Digital Growth and AI · NaviLens

    David Prieto González

    Head of digital growth and artificial intelligence at NaviLens. Combines SEO, applied AI and accessibility so that technology reaches —and is useful for— more people. He also chairs ADDAW (Association for the Defence of the Right to Web Accessibility).

    Digital growth strategy and SEOArtificial intelligence applied to product and contentDigital accessibility (WCAG 2.1 / 2.2)European Accessibility Act and Spanish regulation
    Murcia, Spain
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    David Prieto González is Head of Digital Growth and AI at NaviLens. He leads the company’s digital growth strategy and the integration of artificial intelligence across product, content and operations, with a constant focus on universal accessibility.

    Beyond his role at NaviLens, he chairs ADDAW, the Association for the Defence of the Right to Web Accessibility, from where he drives advocacy, training and compliance work around digital accessibility.

    His work combines technical SEO, editorial content, data and AI models with a clear goal: that NaviLens technology —and everything around it— is discoverable, understandable and useful for people with and without disabilities, in any language.

    On this blog he writes about digital and physical accessibility, European regulation, AI applied to wayfinding, and the connection between the online world and the built environment. His articles start from real projects and are cross-checked against primary sources and live deployment data.

    Areas of expertise

    • Digital growth strategy and SEO
    • Artificial intelligence applied to product and content
    • Digital accessibility (WCAG 2.1 / 2.2)
    • European Accessibility Act and Spanish regulation
    • Analytics, data and experimentation
    • Editorial content and international positioning

    Career

    • Today
      Head of Digital Growth and AI
      NaviLens
    • Today
      Chair
      ADDAW · Association for the Defence of the Right to Web Accessibility
    • Career
      Digital strategy, SEO and applied AI
      Technology and accessibility sector

    Education

    • · Specialised training in digital marketing, SEO and applied artificial intelligence

    Recognition

    • · Leads digital growth and AI strategy at NaviLens.
    • · Chair of ADDAW, association defending the right to web accessibility.
    • · Integrates SEO, content and AI models with an accessibility focus.
    • · Regular contributor to the NaviLens blog.

    Articles by David

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