Case study · Miami Platja · Mont-roig del Camp · Tarragona
Eleven coves, eleven panels, and a story you can now also hear.
How Mont-roig del Camp's city council adds NaviLens codes to the new totems along the Passeig de les Cales: the name of each cove, its story and the beach rules read aloud in 42 languages, with no focusing and no extra app to download.
3,129 m
Passeig de les Cales — from Cala dels Àngels to Cala dels Penyals
11 coves
One interpretation totem with a NaviLens code at each of them
3 → 42
Languages printed on the panel → languages read aloud by NaviLens
Jun 2026
Launch of the promenade's new signage
The client
Mont-roig del Camp City Council Mont-roig Miami · Passeig de les Cales
Under the Mont-roig Miami destination brand, Mont-roig del Camp's city council manages a coastline of coves that for decades could only be reached along improvised paths between the cliffs. In March 2025 it opened the Passeig de les Cales in Miami Platja: 1.9 miles of pedestrian promenade linking Cala dels Àngels to Cala dels Penyals, with viewpoints, ramps, stairs, fountains and bike racks.
A year later, in June 2026, the promenade got signage of its own: the Ruta de les Cales, one totem per cove telling its story in Catalan, Spanish and English. And so that story doesn't depend on sight, every panel carries a NaviLens code.
§ The challenge
Reaching the cove is one thing. Knowing which one you're in is another.
- 01
An accessible promenade with inaccessible information
The works solved physical access—ramps, stairs, railings, viewpoints—but everything the promenade has to say stayed visual: the name of each cove, its story and how far the route goes are either read or unknown.
- 02
Eleven coves you can't tell apart without sight
Without sight, one stretch of sand is just like the next. Knowing which cove you're in, and which comes before and after, is the difference between walking three kilometers of coast and getting lost in them.
- 03
Three printed languages, an international audience
Miami Platja is a tourist destination. The panel fits Catalan, Spanish and English, and that's where paper stops: any other language needs a different channel.
§ The solution
A code on every totem along the route.
The NaviLens code is printed on the panel itself, below the text and beside the trilingual “ESCANEJA AMB · ESCANEA CON · SCAN WITH” label. It replaces nothing that was already there: it adds to the text, to the photo of the cove and to the arrows pointing to the previous and next cove.
Visitors point their phone without focusing—NaviLens is detected from several yards away, while moving, at angles up to 160°—and hear which cove they're in and what is told about it. The NaviLens and NaviLens GO apps are free and read the code in 42 languages.
§ On the ground
And a different story at every cove.
The route doesn't repeat the same sign eleven times. Cala del Pescador tells “Un pescador, una llegenda”; Cala Bot, “La Pepita: la barqueta heroica”; Cala Santa Fe, “Records d'un altre temps”; Cala dels Àngels, “Una cala celestial”.
That is the content you can now also hear, together with what the panel handles in pictograms: the beach rules, the schedules, the emergency numbers and the #platjasensefum smoke-free beaches campaign.
§ Timeline
From a path between cliffs to a promenade that speaks.
- Starting point
A coastline with no promenade
The coves of Miami Platja were reached along improvised paths and accesses between the cliffs, with no continuity and no unified signage.
- 16 Mar 2025
The Passeig de les Cales opens
Mont-roig del Camp opens 1.9 miles of pedestrian promenade between Cala dels Àngels and Cala dels Penyals. The roughly €11 million project was funded with European money managed by Spain's Directorate-General for the Coast and the Sea.
- 26 Jun 2026
The Ruta de les Cales launches
The council unveils the promenade's new information panels, one per cove, covering the features of each. The signage carries NaviLens codes as a digital accessibility layer for blind and low-vision people.
- Summer 2026
Totems installed cove by cove
The rollout advances through the season: each totem is bolted onto a galvanised frame in the promenade's squares and viewpoints, alongside benches, bins and bike racks.
- Everyday use
Two layers on the same panel
Those who read the sign carry on reading it; those who can't point their phone and listen. And so does anyone who speaks none of the three printed languages.
§ Results
Three kilometers of coast anyone can walk.
3.1 km
Of coastline with audible information end to end
42
Reading languages, against the 3 printed on the panel
0.03 s
Detection time · up to 12× the range of a QR code
Part of the Destination Tourism Sustainability Plan
§ And your destination?
Your destination can also guide in 42 languages.
Tell us about your trails, visitor centers, landmarks or galleries. We’ll show you how NaviLens would make your offering accessible—with comparable cases.
